What CPM actually pays in Kenya
Mid-tier-3 — English-language content commands slightly better CPMs than other East African markets. CPM (cost per 1,000 impressions) for Kenya-based YouTube views typically ranges from $0.80 to $4.50, with $1.80 as the typical value across most niches. As a Tier-3 (high-volume, low-CPM) market, Kenya sits in the high-volume / low-payout band of YouTube's global CPM auction.
- • Kenya CPM range: $0.80 → $1.80 → $4.50
- • Local currency: KES
- • Market tier: Tier-3 (high-volume, low-CPM) — affects every advertiser bid auction
Kenya CPM by niche
CPM varies wildly across niches even within Kenya. Finance, B2B, and tech content lands at the high end (~$4.50+), while gaming, entertainment, and music sit near the low end (~$0.80). Apply Kenya's tier multiplier to any niche RPM to get a localized estimate.
Earnings estimate for Kenya audience
A channel pulling 100,000 monthly views from a Kenya-heavy audience would typically generate around $180 in monthly ad revenue at the typical CPM of $1.80. Use the calculator above to model your own view count and CPM expectations.
Related guides
Long-form playbooks on the same topic, written by the RevenueLab editorial team.
FAQ
What is the average YouTube CPM in Kenya?
The typical YouTube CPM for Kenya sits around $1.80, with a normal range from $0.80 (low-CPM niches like entertainment, music) to $4.50 (high-CPM niches like finance, B2B). Mid-tier-3 — English-language content commands slightly better CPMs than other East African markets.
Why is Kenya's CPM so low?
Kenya is classified as a Tier-3 (high-volume, low-CPM) market. Mid-tier-3 — English-language content commands slightly better CPMs than other East African markets.
How much does a 1M-view video earn from Kenya viewers?
At Kenya's typical CPM of $1.80, 1 million views from this market generate roughly $1,800 in ad revenue. High-CPM niches in Kenya can clear $4,500+.
Are Kenya CPMs and RPMs the same thing?
No. CPM is what advertisers pay per 1,000 ad impressions (gross). RPM is what creators receive per 1,000 video views after YouTube's 45% cut and unmonetized views. For Kenya, the typical CPM of $1.80 translates to a creator RPM of around $0.90.