Marco Lin
Creator economy editor
Marco has spent the last seven years writing about the YouTube ad ecosystem, creator monetization, and platform economics. He has interviewed dozens of mid-tier and top-100 channels about how RPM, sponsorships, and merch actually stack up against each other.
Areas of expertise
- YouTube monetization
- Creator economy
- RPM & CPM analysis
- Platform revenue shares
Articles by Marco
A breakdown of typical YouTube RPM ranges across 12 niches — from finance and B2B SaaS at the top to gaming and entertainment at the bottom — and the levers that move them.
How the Shorts revenue-share pool is calculated, what RPMs creators are actually seeing, and where Shorts fit alongside long-form for serious channel revenue.
How paid newsletters actually pencil — conversion rates from free to paid, churn assumptions, and when sponsorship-led models out-earn subscription-led ones.
Real-world sponsorship rate ranges by audience size and platform — plus how integration depth, exclusivity, and usage rights move the number up or down.