{
  "source": "RevenueLab",
  "source_url": "https://www.revenuelab.fyi",
  "dataset": "youtube_shorts_rpm_by_country",
  "updated": "2026-07-29",
  "currency": "USD",
  "unit": "USD per 1,000 monetized Shorts views",
  "license": "CC BY 4.0 with attribution to RevenueLab.fyi",
  "citation": "RevenueLab — YouTube Shorts RPM by country (https://www.revenuelab.fyi/api/public/youtube-shorts-rpm-by-country.json)",
  "notes": "Shorts RPM is the ad-revenue share a creator receives per 1,000 qualified Shorts views from the YouTube Shorts monetization pool. It is typically 0.5–2% of long-form RPM because the Shorts pool is distributed across billions of views and advertiser CPMs are lower on short-form. Values are modeled from country-tier advertiser demand and public creator disclosures (N > 200).",
  "countries": [
    {
      "slug": "united-states",
      "name": "United States",
      "iso_alpha2": "US",
      "tier": 1,
      "currency": "USD",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 4,
        "typical": 9,
        "high": 28
      },
      "context": "The US is YouTube's highest-paying market — finance, B2B, and DTC brands compete aggressively for US viewers.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/united-states"
    },
    {
      "slug": "united-kingdom",
      "name": "United Kingdom",
      "iso_alpha2": "GB",
      "tier": 1,
      "currency": "GBP",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 3.5,
        "typical": 7.5,
        "high": 22
      },
      "context": "UK CPMs sit just below US levels — strong finance, insurance, and ecommerce advertiser bids across most niches.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/united-kingdom"
    },
    {
      "slug": "canada",
      "name": "Canada",
      "iso_alpha2": "CA",
      "tier": 1,
      "currency": "CAD",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 3.2,
        "typical": 7,
        "high": 20
      },
      "context": "Canadian RPMs track US closely — same advertiser ecosystem with slightly thinner inventory competition.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/canada"
    },
    {
      "slug": "australia",
      "name": "Australia",
      "iso_alpha2": "AU",
      "tier": 1,
      "currency": "AUD",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 3.5,
        "typical": 8,
        "high": 22
      },
      "context": "Australia consistently ranks in the top 5 RPM markets — high disposable income, strong DTC ad spend.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/australia"
    },
    {
      "slug": "new-zealand",
      "name": "New Zealand",
      "iso_alpha2": "NZ",
      "tier": 1,
      "currency": "NZD",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 3,
        "typical": 6.5,
        "high": 18
      },
      "context": "NZ inventory is small but premium — RPMs run close to AU levels.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/new-zealand"
    },
    {
      "slug": "ireland",
      "name": "Ireland",
      "iso_alpha2": "IE",
      "tier": 1,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 3,
        "typical": 6.5,
        "high": 18
      },
      "context": "Strong English-language inventory plus heavy tech/finance HQ presence keeps RPMs in the top tier.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/ireland"
    },
    {
      "slug": "germany",
      "name": "Germany",
      "iso_alpha2": "DE",
      "tier": 1,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 3,
        "typical": 6.5,
        "high": 18
      },
      "context": "Germany is Europe's largest ad market — strong B2B and automotive bid prices push RPMs into tier-1 territory.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/germany"
    },
    {
      "slug": "austria",
      "name": "Austria",
      "iso_alpha2": "AT",
      "tier": 1,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 2.8,
        "typical": 6,
        "high": 16
      },
      "context": "Austria tracks Germany at ~85% — same German-language inventory, slightly smaller advertiser pool.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/austria"
    },
    {
      "slug": "switzerland",
      "name": "Switzerland",
      "iso_alpha2": "CH",
      "tier": 1,
      "currency": "CHF",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 3.5,
        "typical": 7,
        "high": 19
      },
      "context": "Highest disposable income in Europe — banks, watches, and luxury brands keep Swiss RPMs near US levels.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/switzerland"
    },
    {
      "slug": "netherlands",
      "name": "Netherlands",
      "iso_alpha2": "NL",
      "tier": 1,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 2.8,
        "typical": 6,
        "high": 16
      },
      "context": "Strong English-language consumption plus high digital ad spend per capita keep NL CPMs in tier-1.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/netherlands"
    },
    {
      "slug": "belgium",
      "name": "Belgium",
      "iso_alpha2": "BE",
      "tier": 1,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 2.5,
        "typical": 5.5,
        "high": 15
      },
      "context": "Belgium runs slightly below NL — split French/Flemish/English advertiser markets fragment inventory.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/belgium"
    },
    {
      "slug": "sweden",
      "name": "Sweden",
      "iso_alpha2": "SE",
      "tier": 1,
      "currency": "SEK",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 3,
        "typical": 6.5,
        "high": 17
      },
      "context": "High digital ad maturity, premium DTC brands, and strong English-language consumption keep RPMs solid.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/sweden"
    },
    {
      "slug": "norway",
      "name": "Norway",
      "iso_alpha2": "NO",
      "tier": 1,
      "currency": "NOK",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 3.2,
        "typical": 6.8,
        "high": 18
      },
      "context": "Highest GDP per capita in Europe — finance and travel advertisers bid heavily on Norwegian audiences.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/norway"
    },
    {
      "slug": "denmark",
      "name": "Denmark",
      "iso_alpha2": "DK",
      "tier": 1,
      "currency": "DKK",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 3,
        "typical": 6.3,
        "high": 17
      },
      "context": "Strong tier-1 market with mature digital ad infrastructure and high English-language fluency.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/denmark"
    },
    {
      "slug": "finland",
      "name": "Finland",
      "iso_alpha2": "FI",
      "tier": 1,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 2.8,
        "typical": 5.8,
        "high": 15
      },
      "context": "Slightly below other Nordics — smaller market, but tech and gaming advertiser presence keeps RPMs healthy.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/finland"
    },
    {
      "slug": "france",
      "name": "France",
      "iso_alpha2": "FR",
      "tier": 2,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 2,
        "typical": 4.5,
        "high": 12
      },
      "context": "Large market, but French-language inventory commands lower CPMs than Anglophone equivalents.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/france"
    },
    {
      "slug": "italy",
      "name": "Italy",
      "iso_alpha2": "IT",
      "tier": 2,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.8,
        "typical": 4,
        "high": 10
      },
      "context": "Mid-tier Western Europe — lower digital ad maturity than DE/UK pulls CPMs down.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/italy"
    },
    {
      "slug": "spain",
      "name": "Spain",
      "iso_alpha2": "ES",
      "tier": 2,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.5,
        "typical": 3.5,
        "high": 9
      },
      "context": "Spanish-language inventory faces global competition (LatAm), pulling Spain's RPMs below other Western European markets.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/spain"
    },
    {
      "slug": "japan",
      "name": "Japan",
      "iso_alpha2": "JP",
      "tier": 2,
      "currency": "JPY",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 2.2,
        "typical": 4.8,
        "high": 12
      },
      "context": "Strong domestic ad market but YouTube's share is smaller than other platforms — RPMs sit mid-tier.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/japan"
    },
    {
      "slug": "south-korea",
      "name": "South Korea",
      "iso_alpha2": "KR",
      "tier": 2,
      "currency": "KRW",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.8,
        "typical": 4,
        "high": 10
      },
      "context": "High digital ad spend overall, but YouTube competes with strong local platforms (Naver, Kakao).",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/south-korea"
    },
    {
      "slug": "singapore",
      "name": "Singapore",
      "iso_alpha2": "SG",
      "tier": 2,
      "currency": "SGD",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 2.5,
        "typical": 5,
        "high": 13
      },
      "context": "Premium tier-2 — high English-language fluency, finance and luxury brand spend lifts CPMs.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/singapore"
    },
    {
      "slug": "hong-kong",
      "name": "Hong Kong",
      "iso_alpha2": "HK",
      "tier": 2,
      "currency": "HKD",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 2.3,
        "typical": 4.8,
        "high": 12
      },
      "context": "Tracks Singapore closely — strong finance advertiser presence and high disposable income.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/hong-kong"
    },
    {
      "slug": "israel",
      "name": "Israel",
      "iso_alpha2": "IL",
      "tier": 2,
      "currency": "ILS",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 2.2,
        "typical": 4.5,
        "high": 11
      },
      "context": "High-tech advertiser concentration, but smaller market caps RPMs at tier-2.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/israel"
    },
    {
      "slug": "portugal",
      "name": "Portugal",
      "iso_alpha2": "PT",
      "tier": 2,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.4,
        "typical": 3,
        "high": 8
      },
      "context": "Smaller Western European market with Portuguese-language inventory facing Brazilian competition.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/portugal"
    },
    {
      "slug": "brazil",
      "name": "Brazil",
      "iso_alpha2": "BR",
      "tier": 3,
      "currency": "BRL",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.5,
        "typical": 1.2,
        "high": 3
      },
      "context": "Massive YouTube audience but advertiser bids per impression are a fraction of tier-1 markets.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/brazil"
    },
    {
      "slug": "mexico",
      "name": "Mexico",
      "iso_alpha2": "MX",
      "tier": 3,
      "currency": "MXN",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.5,
        "typical": 1.1,
        "high": 2.8
      },
      "context": "Spanish-language inventory plus mid-tier ad spend — high view volume, low per-view payout.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/mexico"
    },
    {
      "slug": "argentina",
      "name": "Argentina",
      "iso_alpha2": "AR",
      "tier": 3,
      "currency": "ARS",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.3,
        "typical": 0.7,
        "high": 1.8
      },
      "context": "Currency volatility and weak ad market keep CPMs at the bottom of LatAm.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/argentina"
    },
    {
      "slug": "india",
      "name": "India",
      "iso_alpha2": "IN",
      "tier": 3,
      "currency": "INR",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.3,
        "typical": 0.8,
        "high": 2.2
      },
      "context": "Largest YouTube audience globally — massive view volume offsets per-view CPMs that sit at the bottom of the tier list.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/india"
    },
    {
      "slug": "philippines",
      "name": "Philippines",
      "iso_alpha2": "PH",
      "tier": 3,
      "currency": "PHP",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.4,
        "typical": 0.9,
        "high": 2.4
      },
      "context": "English-language inventory at tier-3 prices — surprisingly decent CPMs for Southeast Asia.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/philippines"
    },
    {
      "slug": "indonesia",
      "name": "Indonesia",
      "iso_alpha2": "ID",
      "tier": 3,
      "currency": "IDR",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.3,
        "typical": 0.7,
        "high": 1.8
      },
      "context": "Huge audience size but limited high-bid advertiser presence keeps CPMs low.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/indonesia"
    },
    {
      "slug": "thailand",
      "name": "Thailand",
      "iso_alpha2": "TH",
      "tier": 3,
      "currency": "THB",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.4,
        "typical": 0.9,
        "high": 2.2
      },
      "context": "Mid-tier-3 — local ad market is developing, mobile-first consumption keeps RPMs modest.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/thailand"
    },
    {
      "slug": "vietnam",
      "name": "Vietnam",
      "iso_alpha2": "VN",
      "tier": 3,
      "currency": "VND",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.3,
        "typical": 0.7,
        "high": 1.8
      },
      "context": "Fast-growing YouTube audience, but low advertiser CPMs put Vietnam at the bottom of tier-3.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/vietnam"
    },
    {
      "slug": "malaysia",
      "name": "Malaysia",
      "iso_alpha2": "MY",
      "tier": 3,
      "currency": "MYR",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.5,
        "typical": 1.1,
        "high": 2.8
      },
      "context": "Slightly above other SEA markets — multilingual inventory and stronger advertiser ecosystem.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/malaysia"
    },
    {
      "slug": "egypt",
      "name": "Egypt",
      "iso_alpha2": "EG",
      "tier": 3,
      "currency": "EGP",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.2,
        "typical": 0.5,
        "high": 1.4
      },
      "context": "Largest MENA YouTube audience, but very low advertiser CPMs — tier-3 bottom range.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/egypt"
    },
    {
      "slug": "south-africa",
      "name": "South Africa",
      "iso_alpha2": "ZA",
      "tier": 3,
      "currency": "ZAR",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.7,
        "typical": 1.6,
        "high": 4
      },
      "context": "Top of tier-3 — English-language inventory and stronger advertiser base than most African markets.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/south-africa"
    },
    {
      "slug": "nigeria",
      "name": "Nigeria",
      "iso_alpha2": "NG",
      "tier": 3,
      "currency": "NGN",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.3,
        "typical": 0.7,
        "high": 1.8
      },
      "context": "Africa's largest YouTube audience, low CPMs typical of emerging markets but rapid growth.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/nigeria"
    },
    {
      "slug": "kenya",
      "name": "Kenya",
      "iso_alpha2": "KE",
      "tier": 3,
      "currency": "KES",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.4,
        "typical": 0.9,
        "high": 2.2
      },
      "context": "Mid-tier-3 — English-language content commands slightly better CPMs than other East African markets.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/kenya"
    },
    {
      "slug": "turkey",
      "name": "Turkey",
      "iso_alpha2": "TR",
      "tier": 3,
      "currency": "TRY",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.5,
        "typical": 1.1,
        "high": 2.8
      },
      "context": "Large audience, but currency depreciation has compressed effective CPMs over recent years.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/turkey"
    },
    {
      "slug": "poland",
      "name": "Poland",
      "iso_alpha2": "PL",
      "tier": 3,
      "currency": "PLN",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.9,
        "typical": 2.2,
        "high": 5.5
      },
      "context": "Strongest of the tier-3 European markets — mature ad ecosystem despite lower CPMs vs Western Europe.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/poland"
    },
    {
      "slug": "czech-republic",
      "name": "Czech Republic",
      "iso_alpha2": "CZ",
      "tier": 3,
      "currency": "CZK",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.8,
        "typical": 2,
        "high": 5
      },
      "context": "Solid Central European market with growing digital ad spend, RPMs at the top of tier-3.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/czech-republic"
    },
    {
      "slug": "romania",
      "name": "Romania",
      "iso_alpha2": "RO",
      "tier": 3,
      "currency": "RON",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.6,
        "typical": 1.4,
        "high": 3.5
      },
      "context": "EU member with developing ad market — CPMs sit between Poland and the Balkans.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/romania"
    },
    {
      "slug": "luxembourg",
      "name": "Luxembourg",
      "iso_alpha2": "LU",
      "tier": 1,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 3.3,
        "typical": 6.8,
        "high": 18
      },
      "context": "Highest GDP per capita in the EU — finance and private-banking advertisers keep RPMs in the top tier.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/luxembourg"
    },
    {
      "slug": "iceland",
      "name": "Iceland",
      "iso_alpha2": "IS",
      "tier": 1,
      "currency": "ISK",
      "shorts_rpm_usd": {
        "low": 0.08,
        "typical": 0.13,
        "high": 0.2
      },
      "long_form_rpm_usd": {
        "low": 2.8,
        "typical": 6,
        "high": 16
      },
      "context": "Small but premium Nordic market with high English fluency and strong digital ad spend per capita.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/iceland"
    },
    {
      "slug": "united-arab-emirates",
      "name": "United Arab Emirates",
      "iso_alpha2": "AE",
      "tier": 2,
      "currency": "AED",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 2.5,
        "typical": 5.5,
        "high": 14
      },
      "context": "Wealthy audience and strong luxury/finance advertiser presence — top of tier-2.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/united-arab-emirates"
    },
    {
      "slug": "saudi-arabia",
      "name": "Saudi Arabia",
      "iso_alpha2": "SA",
      "tier": 2,
      "currency": "SAR",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 2,
        "typical": 4.5,
        "high": 11
      },
      "context": "Highest CPMs in MENA — premium ecommerce and telecom advertiser spend.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/saudi-arabia"
    },
    {
      "slug": "qatar",
      "name": "Qatar",
      "iso_alpha2": "QA",
      "tier": 2,
      "currency": "QAR",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 2.2,
        "typical": 4.8,
        "high": 12
      },
      "context": "Small market with very high disposable income — premium luxury and finance ad spend.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/qatar"
    },
    {
      "slug": "kuwait",
      "name": "Kuwait",
      "iso_alpha2": "KW",
      "tier": 2,
      "currency": "KWD",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.9,
        "typical": 4.2,
        "high": 10
      },
      "context": "Affluent Gulf audience with strong English-language consumption keeps Kuwait above regional average.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/kuwait"
    },
    {
      "slug": "taiwan",
      "name": "Taiwan",
      "iso_alpha2": "TW",
      "tier": 2,
      "currency": "TWD",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.6,
        "typical": 3.8,
        "high": 9
      },
      "context": "Tech-heavy advertiser market lifts Taiwan above most APAC tier-3 markets.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/taiwan"
    },
    {
      "slug": "greece",
      "name": "Greece",
      "iso_alpha2": "GR",
      "tier": 2,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.2,
        "typical": 2.8,
        "high": 7
      },
      "context": "Smaller Western European market — tourism advertisers prop up tourism-niche RPMs but overall mid-tier.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/greece"
    },
    {
      "slug": "chile",
      "name": "Chile",
      "iso_alpha2": "CL",
      "tier": 3,
      "currency": "CLP",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.7,
        "typical": 1.6,
        "high": 4
      },
      "context": "Top of LatAm tier-3 — stable economy and developed ad market drive better-than-average regional CPMs.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/chile"
    },
    {
      "slug": "colombia",
      "name": "Colombia",
      "iso_alpha2": "CO",
      "tier": 3,
      "currency": "COP",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.4,
        "typical": 1,
        "high": 2.5
      },
      "context": "Large Spanish-language audience with fast-growing digital ad spend, but CPMs still sub-$1 for most niches.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/colombia"
    },
    {
      "slug": "peru",
      "name": "Peru",
      "iso_alpha2": "PE",
      "tier": 3,
      "currency": "PEN",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.3,
        "typical": 0.8,
        "high": 2
      },
      "context": "Mid-LatAm tier-3 — Spanish-language inventory competing with global Spanish supply pulls CPMs down.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/peru"
    },
    {
      "slug": "venezuela",
      "name": "Venezuela",
      "iso_alpha2": "VE",
      "tier": 3,
      "currency": "VES",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.1,
        "typical": 0.3,
        "high": 0.8
      },
      "context": "Currency collapse and minimal local ad spend — bottom of LatAm CPM range.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/venezuela"
    },
    {
      "slug": "ukraine",
      "name": "Ukraine",
      "iso_alpha2": "UA",
      "tier": 3,
      "currency": "UAH",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.4,
        "typical": 0.9,
        "high": 2.3
      },
      "context": "Strong YouTube usage but war-disrupted ad market compresses CPMs.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/ukraine"
    },
    {
      "slug": "hungary",
      "name": "Hungary",
      "iso_alpha2": "HU",
      "tier": 3,
      "currency": "HUF",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.7,
        "typical": 1.7,
        "high": 4.2
      },
      "context": "Mid-CEE market — between Poland and Romania for typical CPMs.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/hungary"
    },
    {
      "slug": "bulgaria",
      "name": "Bulgaria",
      "iso_alpha2": "BG",
      "tier": 3,
      "currency": "BGN",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.5,
        "typical": 1.2,
        "high": 3
      },
      "context": "Smaller CEE market with developing programmatic ad ecosystem.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/bulgaria"
    },
    {
      "slug": "morocco",
      "name": "Morocco",
      "iso_alpha2": "MA",
      "tier": 3,
      "currency": "MAD",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.3,
        "typical": 0.7,
        "high": 1.8
      },
      "context": "MENA mid-market with French/Arabic inventory — CPMs trail Gulf advertisers significantly.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/morocco"
    },
    {
      "slug": "ghana",
      "name": "Ghana",
      "iso_alpha2": "GH",
      "tier": 3,
      "currency": "GHS",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.3,
        "typical": 0.7,
        "high": 1.7
      },
      "context": "Growing West African audience with English-language inventory — CPMs above Nigerian average.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/ghana"
    },
    {
      "slug": "pakistan",
      "name": "Pakistan",
      "iso_alpha2": "PK",
      "tier": 3,
      "currency": "PKR",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.2,
        "typical": 0.5,
        "high": 1.4
      },
      "context": "Massive YouTube audience but very low advertiser CPMs — bottom of South Asia.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/pakistan"
    },
    {
      "slug": "bangladesh",
      "name": "Bangladesh",
      "iso_alpha2": "BD",
      "tier": 3,
      "currency": "BDT",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.2,
        "typical": 0.5,
        "high": 1.2
      },
      "context": "Large mobile-first audience with sub-$1 typical CPMs across most niches.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/bangladesh"
    },
    {
      "slug": "estonia",
      "name": "Estonia",
      "iso_alpha2": "EE",
      "tier": 2,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.4,
        "typical": 3.2,
        "high": 8
      },
      "context": "Most digital of the Baltics — strong e-government and fintech advertiser presence lifts CPMs above CEE peers.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/estonia"
    },
    {
      "slug": "lithuania",
      "name": "Lithuania",
      "iso_alpha2": "LT",
      "tier": 2,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.2,
        "typical": 2.8,
        "high": 7
      },
      "context": "Mid-Baltic market — EU advertiser access keeps CPMs ahead of most CEE.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/lithuania"
    },
    {
      "slug": "latvia",
      "name": "Latvia",
      "iso_alpha2": "LV",
      "tier": 2,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.1,
        "typical": 2.6,
        "high": 6.5
      },
      "context": "Small Baltic market with mature programmatic infrastructure — tracks Lithuania closely.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/latvia"
    },
    {
      "slug": "slovakia",
      "name": "Slovakia",
      "iso_alpha2": "SK",
      "tier": 3,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.8,
        "typical": 1.9,
        "high": 4.8
      },
      "context": "Top of tier-3 CEE — EUR-denominated ad spend keeps CPMs above Hungary.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/slovakia"
    },
    {
      "slug": "slovenia",
      "name": "Slovenia",
      "iso_alpha2": "SI",
      "tier": 2,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.3,
        "typical": 3,
        "high": 7.5
      },
      "context": "Wealthiest of the former-Yugoslav markets — RPMs sit just above Czech Republic.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/slovenia"
    },
    {
      "slug": "croatia",
      "name": "Croatia",
      "iso_alpha2": "HR",
      "tier": 3,
      "currency": "EUR",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.7,
        "typical": 1.7,
        "high": 4.3
      },
      "context": "Tourism advertiser spend props up seasonal CPMs — overall mid-tier-3.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/croatia"
    },
    {
      "slug": "serbia",
      "name": "Serbia",
      "iso_alpha2": "RS",
      "tier": 3,
      "currency": "RSD",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.5,
        "typical": 1.2,
        "high": 3
      },
      "context": "Largest Balkan YouTube audience — developing programmatic market with sub-$2 typical CPMs.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/serbia"
    },
    {
      "slug": "uruguay",
      "name": "Uruguay",
      "iso_alpha2": "UY",
      "tier": 3,
      "currency": "UYU",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.6,
        "typical": 1.4,
        "high": 3.5
      },
      "context": "Small but stable LatAm market — CPMs sit between Chile and Argentina.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/uruguay"
    },
    {
      "slug": "costa-rica",
      "name": "Costa Rica",
      "iso_alpha2": "CR",
      "tier": 3,
      "currency": "CRC",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.5,
        "typical": 1.2,
        "high": 3
      },
      "context": "Top of Central America — strong tourism and tech-services ad spend.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/costa-rica"
    },
    {
      "slug": "ecuador",
      "name": "Ecuador",
      "iso_alpha2": "EC",
      "tier": 3,
      "currency": "USD",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.3,
        "typical": 0.8,
        "high": 2
      },
      "context": "USD-denominated economy keeps ad pricing stable — mid-LatAm tier-3.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/ecuador"
    },
    {
      "slug": "dominican-republic",
      "name": "Dominican Republic",
      "iso_alpha2": "DO",
      "tier": 3,
      "currency": "DOP",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.4,
        "typical": 0.9,
        "high": 2.3
      },
      "context": "Caribbean-LatAm market — tourism and remittance-driven advertiser spend.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/dominican-republic"
    },
    {
      "slug": "bahrain",
      "name": "Bahrain",
      "iso_alpha2": "BH",
      "tier": 2,
      "currency": "BHD",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.8,
        "typical": 4,
        "high": 10
      },
      "context": "Small Gulf market with high disposable income — finance and luxury ad spend keeps CPMs in tier-2.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/bahrain"
    },
    {
      "slug": "oman",
      "name": "Oman",
      "iso_alpha2": "OM",
      "tier": 2,
      "currency": "OMR",
      "shorts_rpm_usd": {
        "low": 0.04,
        "typical": 0.07,
        "high": 0.12
      },
      "long_form_rpm_usd": {
        "low": 1.6,
        "typical": 3.6,
        "high": 9
      },
      "context": "Affluent Gulf audience — CPMs sit between Saudi Arabia and Kuwait.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/oman"
    },
    {
      "slug": "jordan",
      "name": "Jordan",
      "iso_alpha2": "JO",
      "tier": 3,
      "currency": "JOD",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.5,
        "typical": 1.2,
        "high": 3
      },
      "context": "MENA mid-market — Arabic inventory at developing-market CPMs.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/jordan"
    },
    {
      "slug": "lebanon",
      "name": "Lebanon",
      "iso_alpha2": "LB",
      "tier": 3,
      "currency": "LBP",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.3,
        "typical": 0.8,
        "high": 2
      },
      "context": "Currency crisis has compressed effective CPMs despite high YouTube usage.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/lebanon"
    },
    {
      "slug": "tunisia",
      "name": "Tunisia",
      "iso_alpha2": "TN",
      "tier": 3,
      "currency": "TND",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.3,
        "typical": 0.7,
        "high": 1.8
      },
      "context": "North African market with French/Arabic inventory — CPMs trail Morocco slightly.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/tunisia"
    },
    {
      "slug": "sri-lanka",
      "name": "Sri Lanka",
      "iso_alpha2": "LK",
      "tier": 3,
      "currency": "LKR",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.2,
        "typical": 0.5,
        "high": 1.3
      },
      "context": "Smaller South Asian market with low advertiser CPMs — tracks Pakistan.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/sri-lanka"
    },
    {
      "slug": "nepal",
      "name": "Nepal",
      "iso_alpha2": "NP",
      "tier": 3,
      "currency": "NPR",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.2,
        "typical": 0.4,
        "high": 1.1
      },
      "context": "Fast-growing audience but very low advertiser CPMs — bottom of South Asia.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/nepal"
    },
    {
      "slug": "tanzania",
      "name": "Tanzania",
      "iso_alpha2": "TZ",
      "tier": 3,
      "currency": "TZS",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.2,
        "typical": 0.5,
        "high": 1.3
      },
      "context": "East African growth market — Swahili and English inventory at low CPMs.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/tanzania"
    },
    {
      "slug": "ethiopia",
      "name": "Ethiopia",
      "iso_alpha2": "ET",
      "tier": 3,
      "currency": "ETB",
      "shorts_rpm_usd": {
        "low": 0.02,
        "typical": 0.04,
        "high": 0.06
      },
      "long_form_rpm_usd": {
        "low": 0.15,
        "typical": 0.4,
        "high": 1
      },
      "context": "Large but mobile-data-constrained audience — bottom-of-tier-3 CPMs.",
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator/ethiopia"
    }
  ]
}