{
  "source": "RevenueLab",
  "source_url": "https://www.revenuelab.fyi",
  "dataset": "creator_sponsorship_rates",
  "updated": "2026-07-10",
  "currency": "USD",
  "unit": "USD per single-post deliverable",
  "license": "CC BY 4.0 with attribution to RevenueLab.fyi",
  "citation": "RevenueLab — Creator sponsorship rates (https://www.revenuelab.fyi/api/public/sponsorship-rates.json)",
  "notes": "Ranges compiled from ~400 disclosed 2025–2026 deals plus public creator rate cards. Deliverable is one primary asset (feed post, Reel, 60–90s YouTube integration, TikTok video). Tier-1 audience geography (US/UK/CA/AU) commands the upper half of each range.",
  "tiers": [
    {
      "key": "nano",
      "label": "Nano (1K–10K)",
      "followers": [
        1000,
        10000
      ]
    },
    {
      "key": "micro",
      "label": "Micro (10K–100K)",
      "followers": [
        10000,
        100000
      ]
    },
    {
      "key": "mid",
      "label": "Mid-tier (100K–500K)",
      "followers": [
        100000,
        500000
      ]
    },
    {
      "key": "macro",
      "label": "Macro (500K–1M)",
      "followers": [
        500000,
        1000000
      ]
    },
    {
      "key": "mega",
      "label": "Mega (1M+)",
      "followers": [
        1000000,
        null
      ]
    }
  ],
  "platforms": [
    {
      "slug": "instagram",
      "label": "Instagram (feed post)",
      "calculator_url": "https://www.revenuelab.fyi/instagram-sponsorship-rate-calculator",
      "by_tier": {
        "nano": {
          "low": 40,
          "typical": 100,
          "high": 250
        },
        "micro": {
          "low": 200,
          "typical": 500,
          "high": 1500
        },
        "mid": {
          "low": 800,
          "typical": 2500,
          "high": 5000
        },
        "macro": {
          "low": 3000,
          "typical": 8000,
          "high": 18000
        },
        "mega": {
          "low": 10000,
          "typical": 30000,
          "high": 150000
        }
      }
    },
    {
      "slug": "instagram_reel",
      "label": "Instagram Reel",
      "calculator_url": "https://www.revenuelab.fyi/instagram-sponsorship-rate-calculator",
      "by_tier": {
        "nano": {
          "low": 75,
          "typical": 200,
          "high": 500
        },
        "micro": {
          "low": 400,
          "typical": 1000,
          "high": 3000
        },
        "mid": {
          "low": 1500,
          "typical": 4000,
          "high": 8000
        },
        "macro": {
          "low": 5000,
          "typical": 12000,
          "high": 25000
        },
        "mega": {
          "low": 15000,
          "typical": 50000,
          "high": 250000
        }
      }
    },
    {
      "slug": "tiktok",
      "label": "TikTok (single video)",
      "calculator_url": "https://www.revenuelab.fyi/tiktok-sponsorship-rate-calculator",
      "by_tier": {
        "nano": {
          "low": 25,
          "typical": 75,
          "high": 200
        },
        "micro": {
          "low": 150,
          "typical": 500,
          "high": 1500
        },
        "mid": {
          "low": 750,
          "typical": 2500,
          "high": 6000
        },
        "macro": {
          "low": 3000,
          "typical": 8000,
          "high": 20000
        },
        "mega": {
          "low": 10000,
          "typical": 35000,
          "high": 200000
        }
      }
    },
    {
      "slug": "youtube_integration",
      "label": "YouTube 60–90s mid-roll integration",
      "calculator_url": "https://www.revenuelab.fyi/youtube-sponsorship-rate-calculator",
      "by_tier": {
        "nano": {
          "low": 100,
          "typical": 300,
          "high": 800
        },
        "micro": {
          "low": 500,
          "typical": 2000,
          "high": 6000
        },
        "mid": {
          "low": 3000,
          "typical": 8000,
          "high": 20000
        },
        "macro": {
          "low": 8000,
          "typical": 22000,
          "high": 60000
        },
        "mega": {
          "low": 25000,
          "typical": 75000,
          "high": 400000
        }
      }
    },
    {
      "slug": "youtube_dedicated",
      "label": "YouTube dedicated video",
      "calculator_url": "https://www.revenuelab.fyi/youtube-sponsorship-rate-calculator",
      "by_tier": {
        "nano": {
          "low": 250,
          "typical": 800,
          "high": 2000
        },
        "micro": {
          "low": 1500,
          "typical": 5000,
          "high": 15000
        },
        "mid": {
          "low": 8000,
          "typical": 20000,
          "high": 50000
        },
        "macro": {
          "low": 20000,
          "typical": 55000,
          "high": 150000
        },
        "mega": {
          "low": 60000,
          "typical": 180000,
          "high": 800000
        }
      }
    },
    {
      "slug": "podcast_host_read",
      "label": "Podcast host-read 60s (CPM basis)",
      "calculator_url": "https://www.revenuelab.fyi/podcast-revenue-calculator",
      "cpm": {
        "low": 18,
        "typical": 25,
        "high": 40
      },
      "notes": "Podcasts price on CPM (per 1,000 downloads) not follower tier. 10K downloads/ep × $25 CPM = $250 per 60s host-read."
    }
  ]
}