{
  "source": "RevenueLab",
  "source_url": "https://www.revenuelab.fyi",
  "dataset": "youtube_rpm_by_niche",
  "updated": "2026-07-10",
  "currency": "USD",
  "unit": "USD per 1,000 monetized long-form views (RPM)",
  "license": "CC BY 4.0 with attribution to RevenueLab.fyi",
  "citation": "RevenueLab — YouTube RPM by niche (https://www.revenuelab.fyi/api/public/rpm-by-niche.json)",
  "notes": "Ranges reflect long-form ad RPM only. Shorts pool payouts, memberships, and Super Chat are excluded. Medians are pulled from anonymous submissions to the RevenueLab YouTube Revenue Calculator plus public creator disclosures.",
  "niches": [
    {
      "slug": "finance",
      "label": "Finance & Business",
      "rpm": {
        "low": 12,
        "median": 18,
        "high": 40
      },
      "relative_to_baseline": 5.14,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "tech",
      "label": "Tech & Software",
      "rpm": {
        "low": 6,
        "median": 9,
        "high": 22
      },
      "relative_to_baseline": 2.57,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "education",
      "label": "Education",
      "rpm": {
        "low": 4,
        "median": 6.5,
        "high": 14
      },
      "relative_to_baseline": 1.86,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "health",
      "label": "Health & Wellness",
      "rpm": {
        "low": 4,
        "median": 6,
        "high": 15
      },
      "relative_to_baseline": 1.71,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "lifestyle",
      "label": "Lifestyle & Vlogs",
      "rpm": {
        "low": 2,
        "median": 3.5,
        "high": 8
      },
      "relative_to_baseline": 1,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "travel",
      "label": "Travel",
      "rpm": {
        "low": 2,
        "median": 3.8,
        "high": 9
      },
      "relative_to_baseline": 1.09,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "cooking",
      "label": "Cooking & Food",
      "rpm": {
        "low": 1.8,
        "median": 3.2,
        "high": 7
      },
      "relative_to_baseline": 0.91,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "fitness",
      "label": "Fitness",
      "rpm": {
        "low": 2,
        "median": 3.5,
        "high": 8
      },
      "relative_to_baseline": 1,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "beauty",
      "label": "Beauty & Fashion",
      "rpm": {
        "low": 1.5,
        "median": 3,
        "high": 8
      },
      "relative_to_baseline": 0.86,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "gaming",
      "label": "Gaming",
      "rpm": {
        "low": 0.8,
        "median": 1.8,
        "high": 3.5
      },
      "relative_to_baseline": 0.51,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "kids",
      "label": "Kids content",
      "rpm": {
        "low": 0.5,
        "median": 1.2,
        "high": 3
      },
      "relative_to_baseline": 0.34,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "music",
      "label": "Music",
      "rpm": {
        "low": 0.8,
        "median": 1.5,
        "high": 3.5
      },
      "relative_to_baseline": 0.43,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "comedy",
      "label": "Comedy & Entertainment",
      "rpm": {
        "low": 1.2,
        "median": 2.5,
        "high": 5
      },
      "relative_to_baseline": 0.71,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "pets",
      "label": "Pets & Animals",
      "rpm": {
        "low": 1.2,
        "median": 2.5,
        "high": 5.5
      },
      "relative_to_baseline": 0.71,
      "calculator_url": "https://www.revenuelab.fyi/youtube-revenue-calculator"
    },
    {
      "slug": "shorts_pool",
      "label": "YouTube Shorts (any niche, pool payout)",
      "rpm": {
        "low": 0.03,
        "median": 0.05,
        "high": 0.1
      },
      "relative_to_baseline": 0.014,
      "calculator_url": "https://www.revenuelab.fyi/youtube-shorts-revenue-calculator"
    }
  ]
}