{
  "slug": "wedding-season-pricing-calculator",
  "title": "Wedding Season Pricing Multiplier Calculator",
  "heading": "Wedding Season Pricing Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/wedding-season-pricing-calculator",
  "summary": "Adjust your base rate up or down for peak season, day of week, and lead time.",
  "description": "Demand for wedding vendors swings hard by month and day of week — Saturdays in May, June, September, and October in most US markets book out first and command the highest prices, while winter weekdays sit mostly empty. This calculator applies a season multiplier, a day-of-week multiplier, and a short-notice premium (or early-booking discount) to your base rate so your pricing actively steers demand toward the dates you want filled instead of pricing every date the same.",
  "formula": "Adjusted price = base rate × season multiplier × day-of-week multiplier × lead-time adjustment.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=wedding-season-pricing-calculator",
  "inputs": [
    {
      "id": "baseRate",
      "label": "Base rate",
      "kind": "number",
      "hint": null,
      "default": 3200,
      "unit": "$",
      "min": 100,
      "max": null
    },
    {
      "id": "season",
      "label": "Season",
      "kind": "select",
      "hint": null,
      "default": "peak",
      "options": [
        {
          "value": "peak",
          "label": "Peak (May, Jun, Sep, Oct)"
        },
        {
          "value": "shoulder",
          "label": "Shoulder (Apr, Jul, Aug, Nov)"
        },
        {
          "value": "off",
          "label": "Off-season (Dec–Mar)"
        }
      ]
    },
    {
      "id": "day",
      "label": "Day of week",
      "kind": "select",
      "hint": null,
      "default": "saturday",
      "options": [
        {
          "value": "saturday",
          "label": "Saturday"
        },
        {
          "value": "friday_sunday",
          "label": "Friday or Sunday"
        },
        {
          "value": "weekday",
          "label": "Weekday"
        }
      ]
    },
    {
      "id": "leadDays",
      "label": "Days between booking and event",
      "kind": "number",
      "hint": null,
      "default": 200,
      "unit": null,
      "min": 1,
      "max": null
    }
  ],
  "outputs": [
    {
      "id": "price",
      "label": "Adjusted price",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "seasonMult",
      "label": "Season multiplier applied",
      "format": "decimal",
      "hint": null,
      "primary": false
    },
    {
      "id": "dayMult",
      "label": "Day-of-week multiplier applied",
      "format": "decimal",
      "hint": null,
      "primary": false
    },
    {
      "id": "leadMult",
      "label": "Lead-time multiplier applied",
      "format": "decimal",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Base rate: 3200 $",
      "Season: Peak (May, Jun, Sep, Oct)",
      "Day of week: Saturday",
      "Days between booking and event: 200"
    ],
    "outputs": [
      "Adjusted price: $4,600",
      "Season multiplier applied: 1.25",
      "Day-of-week multiplier applied: 1.15",
      "Lead-time multiplier applied: 1"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter base rate ($).",
      "Enter season.",
      "Enter day of week.",
      "Enter days between booking and event.",
      "Read your adjusted price on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "baseRate": 1900,
        "season": "peak",
        "day": "saturday",
        "leadDays": 120
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "baseRate": 3200,
        "season": "peak",
        "day": "saturday",
        "leadDays": 200
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "baseRate": 5100,
        "season": "peak",
        "day": "saturday",
        "leadDays": 320
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "Why charge more for short-notice bookings?",
      "a": "A booking inside 30 days often means a date change, an eloping couple, or someone else's cancellation, and it compresses your prep and communication time into a tight window with less flexibility to plan around your other bookings. A 10%-20% short-notice premium is common industry practice."
    },
    {
      "q": "Should off-season pricing ever go below cost?",
      "a": "No — the off-season multiplier should still clear your minimum viable price (covering hard costs plus a baseline hourly), it's meant to fill otherwise-empty dates profitably, not to buy volume at a loss. If 0.8x drops below your floor, raise the floor input (base rate) or the off-season multiplier instead."
    },
    {
      "q": "What months count as peak in the US wedding industry?",
      "a": "May, June, September, and October are consistently the top-booked months nationally per wedding industry surveys, driven by moderate weather. Regional variation exists — desert climates favor spring/fall even more heavily, while some coastal markets extend peak into August."
    },
    {
      "q": "How aggressive should the Saturday premium be?",
      "a": "10%-20% above Friday/Sunday pricing is typical since Saturday demand consistently outstrips supply in most markets. If your Saturdays already book out completely a year in advance, you likely have room to push this multiplier higher without losing bookings."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/venue-rental-breakeven-bookings",
    "https://www.revenuelab.fyi/toolbox/photo-booth-utilization-calculator",
    "https://www.revenuelab.fyi/toolbox/wedding-vendor-profit-margin-calculator"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Wedding Season Pricing Multiplier Calculator (https://www.revenuelab.fyi/toolbox/wedding-season-pricing-calculator)"
}