{
  "slug": "webinar-funnel",
  "title": "Webinar Funnel Calculator",
  "heading": "Webinar Funnel Calculator",
  "category": "other",
  "url": "https://www.revenuelab.fyi/toolbox/webinar-funnel",
  "summary": "Registrations, show rate, and sales from top-of-funnel traffic.",
  "description": "Webinar math is brutally simple and almost never modelled: traffic, opt-in, show rate, pitch conversion. Fix the show rate before you spend more on traffic.",
  "formula": "Sales = Traffic × opt-in × show rate × close rate.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=webinar-funnel",
  "inputs": [
    {
      "id": "traffic",
      "label": "Traffic to registration page",
      "kind": "number",
      "hint": null,
      "default": 12000,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "optin",
      "label": "Registration rate",
      "kind": "number",
      "hint": null,
      "default": 28,
      "unit": "%",
      "min": 0,
      "max": 100
    },
    {
      "id": "show",
      "label": "Show-up rate",
      "kind": "number",
      "hint": null,
      "default": 35,
      "unit": "%",
      "min": 0,
      "max": 100
    },
    {
      "id": "close",
      "label": "Offer conversion rate",
      "kind": "number",
      "hint": null,
      "default": 6,
      "unit": "%",
      "min": 0,
      "max": 100
    },
    {
      "id": "price",
      "label": "Offer price",
      "kind": "number",
      "hint": null,
      "default": 997,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "spend",
      "label": "Ad spend",
      "kind": "number",
      "hint": null,
      "default": 6000,
      "unit": "$",
      "min": 0,
      "max": null
    }
  ],
  "outputs": [
    {
      "id": "revenue",
      "label": "Webinar revenue",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "regs",
      "label": "Registrations",
      "format": "number",
      "hint": null,
      "primary": false
    },
    {
      "id": "attend",
      "label": "Live attendees",
      "format": "number",
      "hint": null,
      "primary": false
    },
    {
      "id": "sales",
      "label": "Sales",
      "format": "number",
      "hint": null,
      "primary": false
    },
    {
      "id": "roas",
      "label": "ROAS",
      "format": "decimal",
      "hint": null,
      "primary": false
    },
    {
      "id": "cpr",
      "label": "Cost per registration",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Traffic to registration page: 12000",
      "Registration rate: 28 %",
      "Show-up rate: 35 %",
      "Offer conversion rate: 6 %",
      "Offer price: 997 $",
      "Ad spend: 6000 $"
    ],
    "outputs": [
      "Webinar revenue: $70,348.32",
      "Registrations: 3,360",
      "Live attendees: 1,176",
      "Sales: 70.56",
      "ROAS: 11.72",
      "Cost per registration: $1.79"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter traffic to registration page.",
      "Enter registration rate (%).",
      "Enter show-up rate (%).",
      "Enter offer conversion rate (%).",
      "Enter offer price ($).",
      "Enter ad spend ($).",
      "Read your webinar revenue on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "traffic": 7000,
        "optin": 17,
        "show": 21,
        "close": 3.5999999999999996,
        "price": 600,
        "spend": 3500
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "traffic": 12000,
        "optin": 28,
        "show": 35,
        "close": 6,
        "price": 1000,
        "spend": 6000
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "traffic": 19000,
        "optin": 45,
        "show": 56,
        "close": 9.600000000000001,
        "price": 1600,
        "spend": 9500
      }
    }
  ],
  "limitations": [
    "Estimates assume standard, average conditions — local rules, pricing, and materials vary.",
    "Results are rounded for readability; add a buffer before ordering, booking, or committing.",
    "Double-check anything with a real cost attached against a local quote."
  ],
  "faq": [
    {
      "q": "How does the webinar funnel calculator work?",
      "a": "Webinar math is brutally simple and almost never modelled: traffic, opt-in, show rate, pitch conversion. Fix the show rate before you spend more on traffic. The underlying maths is: Sales = Traffic × opt-in × show rate × close rate."
    },
    {
      "q": "What do I need to enter?",
      "a": "6 values: traffic to registration page, registration rate, show-up rate, offer conversion rate, offer price, and ad spend. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the webinar revenue result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Estimates assume standard, average conditions — local rules, pricing, and materials vary."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone doing everyday planning maths — a quick estimate that would otherwise need four browser tabs and a calculator app."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/course-launch-revenue",
    "https://www.revenuelab.fyi/toolbox/ad-budget"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Webinar Funnel Calculator (https://www.revenuelab.fyi/toolbox/webinar-funnel)"
}