{
  "slug": "ugc-creator-rate",
  "title": "UGC Creator Rate Calculator",
  "heading": "UGC Creator Rate Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/ugc-creator-rate",
  "summary": "Price UGC packages by deliverable, usage, and whitelisting.",
  "description": "UGC is not influencer marketing — you are selling production plus a licence, not reach. Price the shoot day, then charge separately for paid usage and whitelisting.",
  "formula": "Rate = Base per video × videos + usage % + whitelisting % + revisions.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=ugc-creator-rate",
  "inputs": [
    {
      "id": "base",
      "label": "Base rate per video",
      "kind": "number",
      "hint": null,
      "default": 250,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "videos",
      "label": "Videos in package",
      "kind": "number",
      "hint": null,
      "default": 3,
      "unit": null,
      "min": 1,
      "max": null
    },
    {
      "id": "hooks",
      "label": "Extra hook variations",
      "kind": "number",
      "hint": null,
      "default": 2,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "hookRate",
      "label": "Rate per extra hook",
      "kind": "number",
      "hint": null,
      "default": 50,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "usage",
      "label": "Paid usage uplift",
      "kind": "number",
      "hint": null,
      "default": 35,
      "unit": "%",
      "min": 0,
      "max": null
    },
    {
      "id": "whitelist",
      "label": "Whitelisting uplift",
      "kind": "number",
      "hint": null,
      "default": 25,
      "unit": "%",
      "min": 0,
      "max": null
    }
  ],
  "outputs": [
    {
      "id": "total",
      "label": "Package price",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "perVideo",
      "label": "Effective rate per video",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "core",
      "label": "Production subtotal",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "usageFee",
      "label": "Paid usage fee",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "whitelistFee",
      "label": "Whitelisting fee",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "deposit",
      "label": "50% deposit",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Base rate per video: 250 $",
      "Videos in package: 3",
      "Extra hook variations: 2",
      "Rate per extra hook: 50 $",
      "Paid usage uplift: 35 %",
      "Whitelisting uplift: 25 %"
    ],
    "outputs": [
      "Package price: $1,360.00",
      "Effective rate per video: $453.33",
      "Production subtotal: $850.00",
      "Paid usage fee: $297.50",
      "Whitelisting fee: $212.50",
      "50% deposit: $680.00"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter base rate per video ($).",
      "Enter videos in package.",
      "Enter extra hook variations.",
      "Enter rate per extra hook ($).",
      "Enter paid usage uplift (%).",
      "Enter whitelisting uplift (%).",
      "Read your package price on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "base": 150,
        "videos": 2,
        "hooks": 1,
        "hookRate": 30,
        "usage": 20,
        "whitelist": 15
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "base": 250,
        "videos": 3,
        "hooks": 2,
        "hookRate": 50,
        "usage": 35,
        "whitelist": 25
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "base": 400,
        "videos": 5,
        "hooks": 3,
        "hookRate": 80,
        "usage": 55,
        "whitelist": 40
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the ugc creator rate calculator work?",
      "a": "UGC is not influencer marketing — you are selling production plus a licence, not reach. Price the shoot day, then charge separately for paid usage and whitelisting. The underlying maths is: Rate = Base per video × videos + usage % + whitelisting % + revisions."
    },
    {
      "q": "What do I need to enter?",
      "a": "6 values: base rate per video, videos in package, extra hook variations, rate per extra hook, paid usage uplift, and whitelisting uplift. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the package price result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/sponsorship-rate-card",
    "https://www.revenuelab.fyi/toolbox/video-production-cost"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — UGC Creator Rate Calculator (https://www.revenuelab.fyi/toolbox/ugc-creator-rate)"
}