{
  "slug": "sponsorship-rate-card",
  "title": "Sponsorship Rate Card Calculator",
  "heading": "Sponsorship Rate Card Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/sponsorship-rate-card",
  "summary": "Build a defensible price per post from reach and CPM.",
  "description": "The cleanest way to price a brand deal is to price the impressions. Take your median reach, apply a category CPM, then adjust for usage rights, exclusivity, and turnaround.",
  "formula": "Fee = Median reach ÷ 1,000 × CPM × (1 + usage% + exclusivity% + rush%).",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=sponsorship-rate-card",
  "inputs": [
    {
      "id": "reach",
      "label": "Median reach per post",
      "kind": "number",
      "hint": null,
      "default": 40000,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "cpm",
      "label": "Category CPM",
      "kind": "number",
      "hint": null,
      "default": 25,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "usage",
      "label": "Paid usage rights uplift",
      "kind": "number",
      "hint": null,
      "default": 30,
      "unit": "%",
      "min": 0,
      "max": null
    },
    {
      "id": "exclusivity",
      "label": "Category exclusivity uplift",
      "kind": "number",
      "hint": null,
      "default": 20,
      "unit": "%",
      "min": 0,
      "max": null
    },
    {
      "id": "rush",
      "label": "Rush turnaround uplift",
      "kind": "number",
      "hint": null,
      "default": 0,
      "unit": "%",
      "min": 0,
      "max": null
    },
    {
      "id": "deliverables",
      "label": "Deliverables in the package",
      "kind": "number",
      "hint": null,
      "default": 3,
      "unit": null,
      "min": 1,
      "max": null
    }
  ],
  "outputs": [
    {
      "id": "perPost",
      "label": "Rate per deliverable",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "pkg",
      "label": "Package price",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "base",
      "label": "Base impression value",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "floor",
      "label": "Negotiation floor",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "ceiling",
      "label": "Opening ask",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "effCpm",
      "label": "Effective CPM",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Median reach per post: 40000",
      "Category CPM: 25 $",
      "Paid usage rights uplift: 30 %",
      "Category exclusivity uplift: 20 %",
      "Rush turnaround uplift: 0 %",
      "Deliverables in the package: 3"
    ],
    "outputs": [
      "Rate per deliverable: $1,500.00",
      "Package price: $4,500.00",
      "Base impression value: $1,000.00",
      "Negotiation floor: $1,200.00",
      "Opening ask: $2,025.00",
      "Effective CPM: $37.50"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter median reach per post.",
      "Enter category cpm ($).",
      "Enter paid usage rights uplift (%).",
      "Enter category exclusivity uplift (%).",
      "Enter rush turnaround uplift (%).",
      "Enter deliverables in the package.",
      "Read your rate per deliverable on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "reach": 24000,
        "cpm": 15,
        "usage": 20,
        "exclusivity": 10,
        "rush": 0,
        "deliverables": 2
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "reach": 40000,
        "cpm": 25,
        "usage": 30,
        "exclusivity": 20,
        "rush": 0,
        "deliverables": 3
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "reach": 64000,
        "cpm": 40,
        "usage": 50,
        "exclusivity": 30,
        "rush": 0,
        "deliverables": 5
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the sponsorship rate card calculator work?",
      "a": "The cleanest way to price a brand deal is to price the impressions. Take your median reach, apply a category CPM, then adjust for usage rights, exclusivity, and turnaround. The underlying maths is: Fee = Median reach ÷ 1,000 × CPM × (1 + usage% + exclusivity% + rush%)."
    },
    {
      "q": "What do I need to enter?",
      "a": "6 values: median reach per post, category cpm, paid usage rights uplift, category exclusivity uplift, rush turnaround uplift, and deliverables in the package. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the rate per deliverable result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/engagement-rate",
    "https://www.revenuelab.fyi/toolbox/cost-per-engagement",
    "https://www.revenuelab.fyi/toolbox/influencer-roi"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Sponsorship Rate Card Calculator (https://www.revenuelab.fyi/toolbox/sponsorship-rate-card)"
}