{
  "slug": "sales-quota",
  "title": "Sales Quota Calculator",
  "heading": "Sales Quota Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/sales-quota",
  "summary": "Reps, pipeline, and activity needed to hit a revenue number.",
  "description": "Works backwards from the target: how much closed revenue per rep, how much pipeline at your win rate, and how many meetings that implies. Pipeline coverage below 3x almost never lands.",
  "formula": "Pipeline needed = Target ÷ Win rate. Deals = Target ÷ Average deal size.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=sales-quota",
  "inputs": [
    {
      "id": "target",
      "label": "Annual revenue target",
      "kind": "number",
      "hint": null,
      "default": 4000000,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "reps",
      "label": "Quota-carrying reps",
      "kind": "number",
      "hint": null,
      "default": 6,
      "unit": null,
      "min": 1,
      "max": null
    },
    {
      "id": "dealSize",
      "label": "Average deal size",
      "kind": "number",
      "hint": null,
      "default": 24000,
      "unit": "$",
      "min": 1,
      "max": null
    },
    {
      "id": "winRate",
      "label": "Win rate",
      "kind": "number",
      "hint": null,
      "default": 22,
      "unit": "%",
      "min": 1,
      "max": 100
    },
    {
      "id": "meetingToOpp",
      "label": "Meeting to opportunity rate",
      "kind": "number",
      "hint": null,
      "default": 40,
      "unit": "%",
      "min": 1,
      "max": 100
    }
  ],
  "outputs": [
    {
      "id": "perRep",
      "label": "Quota per rep",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "deals",
      "label": "Deals needed",
      "format": "number",
      "hint": null,
      "primary": false
    },
    {
      "id": "pipeline",
      "label": "Pipeline required",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "dealsPerRepMonth",
      "label": "Deals per rep per month",
      "format": "decimal",
      "hint": null,
      "primary": false
    },
    {
      "id": "meetingsPerRepMonth",
      "label": "Meetings per rep per month",
      "format": "decimal",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Annual revenue target: 4000000 $",
      "Quota-carrying reps: 6",
      "Average deal size: 24000 $",
      "Win rate: 22 %",
      "Meeting to opportunity rate: 40 %"
    ],
    "outputs": [
      "Quota per rep: $666,666.67",
      "Deals needed: 167",
      "Pipeline required: $18,181,818.18",
      "Deals per rep per month: 2.31",
      "Meetings per rep per month: 26.3"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter annual revenue target ($).",
      "Enter quota-carrying reps.",
      "Enter average deal size ($).",
      "Enter win rate (%).",
      "Enter meeting to opportunity rate (%).",
      "Read your quota per rep on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "target": 2400000,
        "reps": 4,
        "dealSize": 14000,
        "winRate": 13,
        "meetingToOpp": 25
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "target": 4000000,
        "reps": 6,
        "dealSize": 24000,
        "winRate": 22,
        "meetingToOpp": 40
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "target": 6400000,
        "reps": 10,
        "dealSize": 38000,
        "winRate": 35,
        "meetingToOpp": 65
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the sales quota calculator work?",
      "a": "Works backwards from the target: how much closed revenue per rep, how much pipeline at your win rate, and how many meetings that implies. Pipeline coverage below 3x almost never lands. The underlying maths is: Pipeline needed = Target ÷ Win rate. Deals = Target ÷ Average deal size."
    },
    {
      "q": "What do I need to enter?",
      "a": "5 values: annual revenue target, quota-carrying reps, average deal size, win rate, and meeting to opportunity rate. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the quota per rep result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/cac",
    "https://www.revenuelab.fyi/toolbox/conversion-rate",
    "https://www.revenuelab.fyi/toolbox/commission"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Sales Quota Calculator (https://www.revenuelab.fyi/toolbox/sales-quota)"
}