{
  "slug": "proposal-win-rate",
  "title": "Proposal Win Rate Calculator",
  "heading": "Proposal Win Rate Calculator",
  "category": "other",
  "url": "https://www.revenuelab.fyi/toolbox/proposal-win-rate",
  "summary": "Win rate, cost per proposal and revenue per pitch.",
  "description": "Pitching is unpaid work. This turns proposals sent, deals won and hours spent into a win rate, an effective cost per win and revenue earned per pitch hour.",
  "formula": "Win rate = won ÷ sent. Cost per win = total pitch hours × rate ÷ wins.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=proposal-win-rate",
  "inputs": [
    {
      "id": "sent",
      "label": "Proposals sent",
      "kind": "number",
      "hint": null,
      "default": 24,
      "unit": null,
      "min": 1,
      "max": null
    },
    {
      "id": "won",
      "label": "Proposals won",
      "kind": "number",
      "hint": null,
      "default": 6,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "hours",
      "label": "Hours per proposal",
      "kind": "number",
      "hint": null,
      "default": 5,
      "unit": null,
      "min": 0.5,
      "max": null
    },
    {
      "id": "rate",
      "label": "Your hourly rate",
      "kind": "number",
      "hint": null,
      "default": 110,
      "unit": "$",
      "min": null,
      "max": null
    },
    {
      "id": "value",
      "label": "Average deal value",
      "kind": "number",
      "hint": null,
      "default": 9000,
      "unit": "$",
      "min": null,
      "max": null
    }
  ],
  "outputs": [
    {
      "id": "winRate",
      "label": "Win rate",
      "format": "percent",
      "hint": null,
      "primary": true
    },
    {
      "id": "costPerWin",
      "label": "Pitch cost per win",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "perHour",
      "label": "Revenue per pitch hour",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "cost",
      "label": "Total pitch cost",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Proposals sent: 24",
      "Proposals won: 6",
      "Hours per proposal: 5",
      "Your hourly rate: 110 $",
      "Average deal value: 9000 $"
    ],
    "outputs": [
      "Win rate: 25.0%",
      "Pitch cost per win: $2,200",
      "Revenue per pitch hour: $450",
      "Total pitch cost: $13,200"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter proposals sent.",
      "Enter proposals won.",
      "Enter hours per proposal.",
      "Enter your hourly rate ($).",
      "Enter average deal value ($).",
      "Read your win rate on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "sent": 14,
        "won": 4,
        "hours": 3,
        "rate": 110,
        "value": 5500
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "sent": 24,
        "won": 6,
        "hours": 5,
        "rate": 110,
        "value": 9000
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "sent": 38,
        "won": 10,
        "hours": 8,
        "rate": 110,
        "value": 14500
      }
    }
  ],
  "limitations": [
    "Estimates assume standard, average conditions — local rules, pricing, and materials vary.",
    "Results are rounded for readability; add a buffer before ordering, booking, or committing.",
    "Double-check anything with a real cost attached against a local quote."
  ],
  "faq": [
    {
      "q": "How does the proposal win rate calculator work?",
      "a": "Pitching is unpaid work. This turns proposals sent, deals won and hours spent into a win rate, an effective cost per win and revenue earned per pitch hour. The underlying maths is: Win rate = won ÷ sent. Cost per win = total pitch hours × rate ÷ wins."
    },
    {
      "q": "What do I need to enter?",
      "a": "5 values: proposals sent, proposals won, hours per proposal, your hourly rate, and average deal value. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the win rate result mean?",
      "a": "It is returned as a percentage and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Estimates assume standard, average conditions — local rules, pricing, and materials vary."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone doing everyday planning maths — a quick estimate that would otherwise need four browser tabs and a calculator app."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/client-concentration-risk",
    "https://www.revenuelab.fyi/toolbox/freelance-utilization-rate"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Proposal Win Rate Calculator (https://www.revenuelab.fyi/toolbox/proposal-win-rate)"
}