{
  "slug": "podcast-sponsorship",
  "title": "Podcast Sponsorship Calculator",
  "heading": "Podcast Sponsorship Revenue Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/podcast-sponsorship",
  "summary": "Pre-roll, mid-roll, and post-roll income from downloads.",
  "description": "Podcast ads are still sold on CPM per download, and mid-roll is worth roughly double pre-roll. Downloads inside the first 30 days are the only ones sponsors count.",
  "formula": "Revenue = Downloads ÷ 1,000 × CPM × slots × episodes per month.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=podcast-sponsorship",
  "inputs": [
    {
      "id": "downloads",
      "label": "Downloads per episode (30 days)",
      "kind": "number",
      "hint": null,
      "default": 8000,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "episodes",
      "label": "Episodes per month",
      "kind": "number",
      "hint": null,
      "default": 4,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "pre",
      "label": "Pre-roll CPM",
      "kind": "number",
      "hint": null,
      "default": 18,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "mid",
      "label": "Mid-roll CPM",
      "kind": "number",
      "hint": null,
      "default": 27,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "midSlots",
      "label": "Mid-roll slots per episode",
      "kind": "number",
      "hint": null,
      "default": 2,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "fill",
      "label": "Sell-through rate",
      "kind": "number",
      "hint": null,
      "default": 70,
      "unit": "%",
      "min": 0,
      "max": 100
    }
  ],
  "outputs": [
    {
      "id": "monthly",
      "label": "Monthly sponsorship revenue",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "perEp",
      "label": "Revenue per episode",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "annual",
      "label": "Annual revenue",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "midRev",
      "label": "Mid-roll revenue",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "preRev",
      "label": "Pre-roll revenue",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "cpl",
      "label": "Revenue per download",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Downloads per episode (30 days): 8000",
      "Episodes per month: 4",
      "Pre-roll CPM: 18 $",
      "Mid-roll CPM: 27 $",
      "Mid-roll slots per episode: 2",
      "Sell-through rate: 70 %"
    ],
    "outputs": [
      "Monthly sponsorship revenue: $1,612.80",
      "Revenue per episode: $403.20",
      "Annual revenue: $19,353.60",
      "Mid-roll revenue: $1,209.60",
      "Pre-roll revenue: $403.20",
      "Revenue per download: $0.05"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter downloads per episode (30 days).",
      "Enter episodes per month.",
      "Enter pre-roll cpm ($).",
      "Enter mid-roll cpm ($).",
      "Enter mid-roll slots per episode.",
      "Enter sell-through rate (%).",
      "Read your monthly sponsorship revenue on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "downloads": 4750,
        "episodes": 2,
        "pre": 11,
        "mid": 16,
        "midSlots": 1,
        "fill": 40
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "downloads": 8000,
        "episodes": 4,
        "pre": 18,
        "mid": 27,
        "midSlots": 2,
        "fill": 70
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "downloads": 12750,
        "episodes": 6,
        "pre": 29,
        "mid": 43,
        "midSlots": 3,
        "fill": 100
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the podcast sponsorship revenue calculator work?",
      "a": "Podcast ads are still sold on CPM per download, and mid-roll is worth roughly double pre-roll. Downloads inside the first 30 days are the only ones sponsors count. The underlying maths is: Revenue = Downloads ÷ 1,000 × CPM × slots × episodes per month."
    },
    {
      "q": "What do I need to enter?",
      "a": "6 values: downloads per episode (30 days), episodes per month, pre-roll cpm, mid-roll cpm, mid-roll slots per episode, and sell-through rate. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the monthly sponsorship revenue result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/sponsorship-rate-card",
    "https://www.revenuelab.fyi/toolbox/newsletter-revenue"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Podcast Sponsorship Calculator (https://www.revenuelab.fyi/toolbox/podcast-sponsorship)"
}