{
  "slug": "influencer-roi",
  "title": "Influencer Marketing ROI Calculator",
  "heading": "Influencer Marketing ROI Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/influencer-roi",
  "summary": "Return, ROAS, and breakeven conversions for a creator campaign.",
  "description": "A campaign that returns 2x on paid media can still lose money once product cost and creator fees are counted. This runs the full contribution math, not just ROAS.",
  "formula": "ROI % = (Gross profit − Campaign cost) ÷ Campaign cost × 100.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=influencer-roi",
  "inputs": [
    {
      "id": "fees",
      "label": "Creator fees",
      "kind": "number",
      "hint": null,
      "default": 8000,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "product",
      "label": "Gifted product + shipping cost",
      "kind": "number",
      "hint": null,
      "default": 900,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "conversions",
      "label": "Attributed orders",
      "kind": "number",
      "hint": null,
      "default": 420,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "aov",
      "label": "Average order value",
      "kind": "number",
      "hint": null,
      "default": 68,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "margin",
      "label": "Gross margin",
      "kind": "number",
      "hint": null,
      "default": 62,
      "unit": "%",
      "min": 0,
      "max": 100
    }
  ],
  "outputs": [
    {
      "id": "roi",
      "label": "Campaign ROI",
      "format": "percent",
      "hint": null,
      "primary": true
    },
    {
      "id": "roas",
      "label": "ROAS",
      "format": "decimal",
      "hint": null,
      "primary": false
    },
    {
      "id": "revenue",
      "label": "Attributed revenue",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "profit",
      "label": "Net contribution after cost",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "cac",
      "label": "Cost per acquisition",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "breakeven",
      "label": "Orders needed to break even",
      "format": "number",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Creator fees: 8000 $",
      "Gifted product + shipping cost: 900 $",
      "Attributed orders: 420",
      "Average order value: 68 $",
      "Gross margin: 62 %"
    ],
    "outputs": [
      "Campaign ROI: 99.0%",
      "ROAS: 3.21",
      "Attributed revenue: $28,560.00",
      "Net contribution after cost: $8,807.20",
      "Cost per acquisition: $21.19",
      "Orders needed to break even: 212"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter creator fees ($).",
      "Enter gifted product + shipping cost ($).",
      "Enter attributed orders.",
      "Enter average order value ($).",
      "Enter gross margin (%).",
      "Read your campaign roi on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "fees": 4750,
        "product": 550,
        "conversions": 250,
        "aov": 41,
        "margin": 37
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "fees": 8000,
        "product": 900,
        "conversions": 420,
        "aov": 68,
        "margin": 62
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "fees": 12750,
        "product": 1450,
        "conversions": 670,
        "aov": 109,
        "margin": 99
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the influencer marketing roi calculator work?",
      "a": "A campaign that returns 2x on paid media can still lose money once product cost and creator fees are counted. This runs the full contribution math, not just ROAS. The underlying maths is: ROI % = (Gross profit − Campaign cost) ÷ Campaign cost × 100."
    },
    {
      "q": "What do I need to enter?",
      "a": "5 values: creator fees, gifted product + shipping cost, attributed orders, average order value, and gross margin. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the campaign roi result mean?",
      "a": "It is returned as a percentage and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/cost-per-engagement",
    "https://www.revenuelab.fyi/toolbox/sponsorship-rate-card"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Influencer Marketing ROI Calculator (https://www.revenuelab.fyi/toolbox/influencer-roi)"
}