{
  "slug": "how-much-should-i-charge-for-a-logo",
  "title": "How Much Should I Charge for a Logo?",
  "heading": "How Much Should I Charge for a Logo?",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/how-much-should-i-charge-for-a-logo",
  "summary": "At a $75/hour rate and 12 estimated hours of work, a logo project should be priced at about $900.",
  "description": "Project-based pricing like logo design should be built from your effective hourly rate times realistic hours required — including concepting, revisions, and file delivery — rather than picked arbitrarily. This calculator converts your hourly rate and estimated hours into a flat project price, and shows the effective rate if you instead price it as a flat fee.",
  "formula": "Project Price = Hourly Rate × Estimated Hours × Revision Buffer.",
  "dateModified": "2026-09-06",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=how-much-should-i-charge-for-a-logo",
  "inputs": [
    {
      "id": "hourlyRate",
      "label": "Your target hourly rate",
      "kind": "number",
      "hint": null,
      "default": 75,
      "unit": "$/hr",
      "min": 10,
      "max": null
    },
    {
      "id": "estimatedHours",
      "label": "Estimated hours (concepts + revisions + delivery)",
      "kind": "number",
      "hint": null,
      "default": 10,
      "unit": "hrs",
      "min": 1,
      "max": 60
    },
    {
      "id": "revisionBuffer",
      "label": "Revision buffer",
      "kind": "number",
      "hint": null,
      "default": 20,
      "unit": "%",
      "min": 0,
      "max": 100
    }
  ],
  "outputs": [
    {
      "id": "projectPrice",
      "label": "Suggested project price",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "adjustedHours",
      "label": "Hours w/ revision buffer",
      "format": "decimal",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Your target hourly rate: 75 $/hr",
      "Estimated hours (concepts + revisions + delivery): 10 hrs",
      "Revision buffer: 20 %"
    ],
    "outputs": [
      "Suggested project price: $900",
      "Hours w/ revision buffer: 12"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter your target hourly rate ($/hr).",
      "Enter estimated hours (concepts + revisions + delivery) (hrs).",
      "Enter revision buffer (%).",
      "Read your suggested project price on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "hourlyRate": 45,
        "estimatedHours": 6,
        "revisionBuffer": 10
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "hourlyRate": 75,
        "estimatedHours": 10,
        "revisionBuffer": 20
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "hourlyRate": 120,
        "estimatedHours": 16,
        "revisionBuffer": 30
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How much should I charge for a logo?",
      "a": "At $75/hour, 10 estimated hours of work, and a 20% revision buffer (12 effective hours), the project should be priced around $900."
    },
    {
      "q": "Why add a revision buffer to hours?",
      "a": "Client feedback rounds almost always take longer than the initial concept work, and unbuffered flat quotes are one of the most common ways freelance designers end up effectively underpaid on a project."
    },
    {
      "q": "Should logo pricing scale with client size?",
      "a": "Yes, in practice — a solo local business and an enterprise brand relaunch require very different scope, revision rounds, and usage rights, and enterprise logo work often commands $3,000-$15,000+ versus a few hundred for a small local shop."
    },
    {
      "q": "Is flat-fee or hourly pricing better for logo work?",
      "a": "Flat-fee is usually preferred by clients since it removes uncertainty, but the flat fee should always be derived from your real hourly rate times a realistic hour estimate, not guessed independently."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/how-much-should-i-charge-per-hour-freelance",
    "https://www.revenuelab.fyi/toolbox/how-much-do-i-need-to-invoice"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — How Much Should I Charge for a Logo? (https://www.revenuelab.fyi/toolbox/how-much-should-i-charge-for-a-logo)"
}