{
  "slug": "email-revenue",
  "title": "Email List Revenue Calculator",
  "heading": "Email List Revenue Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/email-revenue",
  "summary": "What your list is worth per send, month, and subscriber.",
  "description": "Revenue per subscriber per month is the number that tells you what a new signup is actually worth — and therefore how much you can pay to acquire one.",
  "formula": "Revenue = List × Open rate × Click rate × Conversion rate × Order value.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=email-revenue",
  "inputs": [
    {
      "id": "list",
      "label": "Subscribers",
      "kind": "number",
      "hint": null,
      "default": 25000,
      "unit": null,
      "min": 1,
      "max": null
    },
    {
      "id": "openRate",
      "label": "Open rate",
      "kind": "number",
      "hint": null,
      "default": 38,
      "unit": "%",
      "min": 0,
      "max": 100
    },
    {
      "id": "clickRate",
      "label": "Click rate (of opens)",
      "kind": "number",
      "hint": null,
      "default": 9,
      "unit": "%",
      "min": 0,
      "max": 100
    },
    {
      "id": "conversionRate",
      "label": "Click to purchase rate",
      "kind": "number",
      "hint": null,
      "default": 4,
      "unit": "%",
      "min": 0,
      "max": 100
    },
    {
      "id": "orderValue",
      "label": "Average order value",
      "kind": "number",
      "hint": null,
      "default": 68,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "sends",
      "label": "Campaigns per month",
      "kind": "number",
      "hint": null,
      "default": 4,
      "unit": null,
      "min": 1,
      "max": null
    }
  ],
  "outputs": [
    {
      "id": "perSend",
      "label": "Revenue per campaign",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "monthly",
      "label": "Monthly revenue",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "annual",
      "label": "Annual revenue",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "perSubscriber",
      "label": "Value per subscriber per month",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "buyers",
      "label": "Buyers per campaign",
      "format": "number",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Subscribers: 25000",
      "Open rate: 38 %",
      "Click rate (of opens): 9 %",
      "Click to purchase rate: 4 %",
      "Average order value: 68 $",
      "Campaigns per month: 4"
    ],
    "outputs": [
      "Revenue per campaign: $2,325.60",
      "Monthly revenue: $9,302.40",
      "Annual revenue: $111,628.80",
      "Value per subscriber per month: $0.372",
      "Buyers per campaign: 34.2"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter subscribers.",
      "Enter open rate (%).",
      "Enter click rate (of opens) (%).",
      "Enter click to purchase rate (%).",
      "Enter average order value ($).",
      "Enter campaigns per month.",
      "Read your revenue per campaign on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "list": 15000,
        "openRate": 23,
        "clickRate": 5.3999999999999995,
        "conversionRate": 2.4,
        "orderValue": 40,
        "sends": 2
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "list": 25000,
        "openRate": 38,
        "clickRate": 9,
        "conversionRate": 4,
        "orderValue": 70,
        "sends": 4
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "list": 40000,
        "openRate": 61,
        "clickRate": 14.4,
        "conversionRate": 6.4,
        "orderValue": 110,
        "sends": 6
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the email list revenue calculator work?",
      "a": "Revenue per subscriber per month is the number that tells you what a new signup is actually worth — and therefore how much you can pay to acquire one. The underlying maths is: Revenue = List × Open rate × Click rate × Conversion rate × Order value."
    },
    {
      "q": "What do I need to enter?",
      "a": "6 values: subscribers, open rate, click rate (of opens), click to purchase rate, average order value, and campaigns per month. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the revenue per campaign result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/conversion-rate",
    "https://www.revenuelab.fyi/toolbox/ltv",
    "https://www.revenuelab.fyi/toolbox/newsletter-sponsorship"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Email List Revenue Calculator (https://www.revenuelab.fyi/toolbox/email-revenue)"
}