{
  "slug": "digital-product-pricing",
  "title": "Digital Product Pricing Calculator",
  "heading": "Digital Product Pricing Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/digital-product-pricing",
  "summary": "Find the price point that maximises revenue, not just units.",
  "description": "Doubling price rarely halves sales. Model the elasticity you actually observe, then compare total contribution across price points before you discount.",
  "formula": "Revenue = Price × Units, with units adjusted by elasticity for each price change.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=digital-product-pricing",
  "inputs": [
    {
      "id": "price",
      "label": "Current price",
      "kind": "number",
      "hint": null,
      "default": 49,
      "unit": "$",
      "min": 1,
      "max": null
    },
    {
      "id": "units",
      "label": "Units sold per month",
      "kind": "number",
      "hint": null,
      "default": 220,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "newPrice",
      "label": "Proposed price",
      "kind": "number",
      "hint": null,
      "default": 79,
      "unit": "$",
      "min": 1,
      "max": null
    },
    {
      "id": "elasticity",
      "label": "Price elasticity (units drop per 1% price rise)",
      "kind": "number",
      "hint": null,
      "default": 0.7,
      "unit": null,
      "min": 0,
      "max": 4
    },
    {
      "id": "cost",
      "label": "Variable cost per sale",
      "kind": "number",
      "hint": null,
      "default": 4,
      "unit": "$",
      "min": 0,
      "max": null
    }
  ],
  "outputs": [
    {
      "id": "newRev",
      "label": "Revenue at proposed price",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "oldRev",
      "label": "Revenue at current price",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "delta",
      "label": "Revenue change",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "newUnits",
      "label": "Expected units at new price",
      "format": "number",
      "hint": null,
      "primary": false
    },
    {
      "id": "newProfit",
      "label": "Contribution at new price",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "oldProfit",
      "label": "Contribution at current price",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Current price: 49 $",
      "Units sold per month: 220",
      "Proposed price: 79 $",
      "Price elasticity (units drop per 1% price rise): 0.7",
      "Variable cost per sale: 4 $"
    ],
    "outputs": [
      "Revenue at proposed price: $9,931.43",
      "Revenue at current price: $10,780.00",
      "Revenue change: -$848.57",
      "Expected units at new price: 125.71",
      "Contribution at new price: $9,428.57",
      "Contribution at current price: $9,900.00"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter current price ($).",
      "Enter units sold per month.",
      "Enter proposed price ($).",
      "Enter price elasticity (units drop per 1% price rise).",
      "Enter variable cost per sale ($).",
      "Read your revenue at proposed price on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "price": 29,
        "units": 130,
        "newPrice": 47,
        "elasticity": 0.42,
        "cost": 2
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "price": 49,
        "units": 220,
        "newPrice": 79,
        "elasticity": 0.7,
        "cost": 4
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "price": 78,
        "units": 350,
        "newPrice": 126,
        "elasticity": 1.1199999999999999,
        "cost": 6
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the digital product pricing calculator work?",
      "a": "Doubling price rarely halves sales. Model the elasticity you actually observe, then compare total contribution across price points before you discount. The underlying maths is: Revenue = Price × Units, with units adjusted by elasticity for each price change."
    },
    {
      "q": "What do I need to enter?",
      "a": "5 values: current price, units sold per month, proposed price, price elasticity (units drop per 1% price rise), and variable cost per sale. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the revenue at proposed price result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/course-launch-revenue",
    "https://www.revenuelab.fyi/toolbox/membership-revenue"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Digital Product Pricing Calculator (https://www.revenuelab.fyi/toolbox/digital-product-pricing)"
}