{
  "slug": "digital-product-net-revenue",
  "title": "Digital Product Pricing Calculator",
  "heading": "Digital Product Pricing Calculator",
  "category": "other",
  "url": "https://www.revenuelab.fyi/toolbox/digital-product-net-revenue",
  "summary": "Price, volume and refunds — what you actually keep.",
  "description": "Course and template sales lose money to processing fees, affiliate splits and refunds. This shows net revenue per sale and what it takes to hit a revenue goal.",
  "formula": "Net = (price × (1 − fees) − affiliate cost) × (1 − refund rate).",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=digital-product-net-revenue",
  "inputs": [
    {
      "id": "price",
      "label": "List price",
      "kind": "number",
      "hint": null,
      "default": 79,
      "unit": "$",
      "min": null,
      "max": null
    },
    {
      "id": "fee",
      "label": "Processing + platform fee",
      "kind": "number",
      "hint": null,
      "default": 8,
      "unit": "%",
      "min": 0,
      "max": 50
    },
    {
      "id": "affiliate",
      "label": "Affiliate share",
      "kind": "number",
      "hint": null,
      "default": 20,
      "unit": "%",
      "min": 0,
      "max": 60
    },
    {
      "id": "affiliateShare",
      "label": "Sales through affiliates",
      "kind": "number",
      "hint": null,
      "default": 30,
      "unit": "%",
      "min": 0,
      "max": 100
    },
    {
      "id": "refunds",
      "label": "Refund rate",
      "kind": "number",
      "hint": null,
      "default": 6,
      "unit": "%",
      "min": 0,
      "max": 40
    },
    {
      "id": "goal",
      "label": "Monthly revenue goal",
      "kind": "number",
      "hint": null,
      "default": 8000,
      "unit": "$",
      "min": null,
      "max": null
    }
  ],
  "outputs": [
    {
      "id": "net",
      "label": "Net per sale",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "take",
      "label": "You keep",
      "format": "percent",
      "hint": null,
      "primary": false
    },
    {
      "id": "unitsNeeded",
      "label": "Sales needed for goal",
      "format": "decimal",
      "hint": null,
      "primary": false
    },
    {
      "id": "lost",
      "label": "Lost per sale",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "List price: 79 $",
      "Processing + platform fee: 8 %",
      "Affiliate share: 20 %",
      "Sales through affiliates: 30 %",
      "Refund rate: 6 %",
      "Monthly revenue goal: 8000 $"
    ],
    "outputs": [
      "Net per sale: $63.86",
      "You keep: 80.8%",
      "Sales needed for goal: 125",
      "Lost per sale: $15.14"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter list price ($).",
      "Enter processing + platform fee (%).",
      "Enter affiliate share (%).",
      "Enter sales through affiliates (%).",
      "Enter refund rate (%).",
      "Enter monthly revenue goal ($).",
      "Read your net per sale on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "price": 47,
        "fee": 4.8,
        "affiliate": 10,
        "affiliateShare": 20,
        "refunds": 4,
        "goal": 5000
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "price": 79,
        "fee": 8,
        "affiliate": 20,
        "affiliateShare": 30,
        "refunds": 6,
        "goal": 8000
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "price": 126,
        "fee": 12.8,
        "affiliate": 30,
        "affiliateShare": 50,
        "refunds": 10,
        "goal": 13000
      }
    }
  ],
  "limitations": [
    "Estimates assume standard, average conditions — local rules, pricing, and materials vary.",
    "Results are rounded for readability; add a buffer before ordering, booking, or committing.",
    "Double-check anything with a real cost attached against a local quote."
  ],
  "faq": [
    {
      "q": "How does the digital product pricing calculator work?",
      "a": "Course and template sales lose money to processing fees, affiliate splits and refunds. This shows net revenue per sale and what it takes to hit a revenue goal. The underlying maths is: Net = (price × (1 − fees) − affiliate cost) × (1 − refund rate)."
    },
    {
      "q": "What do I need to enter?",
      "a": "6 values: list price, processing + platform fee, affiliate share, sales through affiliates, refund rate, and monthly revenue goal. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the net per sale result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Estimates assume standard, average conditions — local rules, pricing, and materials vary."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone doing everyday planning maths — a quick estimate that would otherwise need four browser tabs and a calculator app."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/proposal-win-rate",
    "https://www.revenuelab.fyi/toolbox/waitlist-conversion"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Digital Product Pricing Calculator (https://www.revenuelab.fyi/toolbox/digital-product-net-revenue)"
}