{
  "slug": "cross-platform-repurposing",
  "title": "Content Repurposing ROI Calculator",
  "heading": "Content Repurposing ROI Calculator",
  "category": "other",
  "url": "https://www.revenuelab.fyi/toolbox/cross-platform-repurposing",
  "summary": "Extra reach and revenue per hour spent repurposing one asset.",
  "description": "Repurposing wins because the marginal cost is a fraction of the original. Ten minutes to cut a clip that earns another 40,000 views beats another hour on the source video almost every time.",
  "formula": "Incremental value = Extra reach ÷ 1,000 × RPM − repurposing hours × hourly rate.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=cross-platform-repurposing",
  "inputs": [
    {
      "id": "sourceViews",
      "label": "Views on the original asset",
      "kind": "number",
      "hint": null,
      "default": 60000,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "platforms",
      "label": "Platforms repurposed to",
      "kind": "number",
      "hint": null,
      "default": 4,
      "unit": null,
      "min": 1,
      "max": null
    },
    {
      "id": "lift",
      "label": "Extra views per platform as % of original",
      "kind": "number",
      "hint": null,
      "default": 45,
      "unit": "%",
      "min": 0,
      "max": null
    },
    {
      "id": "rpm",
      "label": "Blended RPM",
      "kind": "number",
      "hint": null,
      "default": 6,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "minutes",
      "label": "Minutes to repurpose per platform",
      "kind": "number",
      "hint": null,
      "default": 18,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "rate",
      "label": "Your hourly rate",
      "kind": "number",
      "hint": null,
      "default": 55,
      "unit": "$",
      "min": 0,
      "max": null
    }
  ],
  "outputs": [
    {
      "id": "net",
      "label": "Net value of repurposing",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "extra",
      "label": "Incremental views",
      "format": "number",
      "hint": null,
      "primary": false
    },
    {
      "id": "revenue",
      "label": "Incremental revenue",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "cost",
      "label": "Time cost",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "perHour",
      "label": "Net value per hour spent",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "totalViews",
      "label": "Total views across platforms",
      "format": "number",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Views on the original asset: 60000",
      "Platforms repurposed to: 4",
      "Extra views per platform as % of original: 45 %",
      "Blended RPM: 6 $",
      "Minutes to repurpose per platform: 18",
      "Your hourly rate: 55 $"
    ],
    "outputs": [
      "Net value of repurposing: $582.00",
      "Incremental views: 108,000",
      "Incremental revenue: $648.00",
      "Time cost: $66.00",
      "Net value per hour spent: $485.00",
      "Total views across platforms: 168,000"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter views on the original asset.",
      "Enter platforms repurposed to.",
      "Enter extra views per platform as % of original (%).",
      "Enter blended rpm ($).",
      "Enter minutes to repurpose per platform.",
      "Enter your hourly rate ($).",
      "Read your net value of repurposing on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "sourceViews": 36000,
        "platforms": 2,
        "lift": 25,
        "rpm": 3.5999999999999996,
        "minutes": 10,
        "rate": 55
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "sourceViews": 60000,
        "platforms": 4,
        "lift": 45,
        "rpm": 6,
        "minutes": 18,
        "rate": 55
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "sourceViews": 96000,
        "platforms": 6,
        "lift": 70,
        "rpm": 9.600000000000001,
        "minutes": 28,
        "rate": 55
      }
    }
  ],
  "limitations": [
    "Estimates assume standard, average conditions — local rules, pricing, and materials vary.",
    "Results are rounded for readability; add a buffer before ordering, booking, or committing.",
    "Double-check anything with a real cost attached against a local quote."
  ],
  "faq": [
    {
      "q": "How does the content repurposing roi calculator work?",
      "a": "Repurposing wins because the marginal cost is a fraction of the original. Ten minutes to cut a clip that earns another 40,000 views beats another hour on the source video almost every time. The underlying maths is: Incremental value = Extra reach ÷ 1,000 × RPM − repurposing hours × hourly rate."
    },
    {
      "q": "What do I need to enter?",
      "a": "6 values: views on the original asset, platforms repurposed to, extra views per platform as % of original, blended rpm, minutes to repurpose per platform, and your hourly rate. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the net value of repurposing result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Estimates assume standard, average conditions — local rules, pricing, and materials vary."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone doing everyday planning maths — a quick estimate that would otherwise need four browser tabs and a calculator app."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/content-cadence",
    "https://www.revenuelab.fyi/toolbox/video-production-cost"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Content Repurposing ROI Calculator (https://www.revenuelab.fyi/toolbox/cross-platform-repurposing)"
}