{
  "slug": "course-launch-revenue",
  "title": "Course Launch Revenue Calculator",
  "heading": "Online Course Launch Revenue Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/course-launch-revenue",
  "summary": "Launch revenue after refunds, fees, and affiliate payouts.",
  "description": "Gross launch numbers on social are almost always pre-refund and pre-affiliate. Model the take-home instead: sales page conversion, refund rate, processor fees, and affiliate share.",
  "formula": "Net = Audience × conv × price × (1 − refunds) × (1 − fees) − affiliate payouts.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=course-launch-revenue",
  "inputs": [
    {
      "id": "audience",
      "label": "Launch audience reached",
      "kind": "number",
      "hint": null,
      "default": 15000,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "conv",
      "label": "Sales conversion rate",
      "kind": "number",
      "hint": null,
      "default": 2,
      "unit": "%",
      "min": 0,
      "max": 100
    },
    {
      "id": "price",
      "label": "Course price",
      "kind": "number",
      "hint": null,
      "default": 397,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "refund",
      "label": "Refund rate",
      "kind": "number",
      "hint": null,
      "default": 6,
      "unit": "%",
      "min": 0,
      "max": 50
    },
    {
      "id": "fees",
      "label": "Processor + platform fees",
      "kind": "number",
      "hint": null,
      "default": 5,
      "unit": "%",
      "min": 0,
      "max": 30
    },
    {
      "id": "affiliate",
      "label": "Share of sales via affiliates",
      "kind": "number",
      "hint": null,
      "default": 25,
      "unit": "%",
      "min": 0,
      "max": 100
    },
    {
      "id": "commission",
      "label": "Affiliate commission",
      "kind": "number",
      "hint": null,
      "default": 40,
      "unit": "%",
      "min": 0,
      "max": 80
    }
  ],
  "outputs": [
    {
      "id": "net",
      "label": "Net launch revenue",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "gross",
      "label": "Gross sales",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "sales",
      "label": "Units sold",
      "format": "number",
      "hint": null,
      "primary": false
    },
    {
      "id": "payout",
      "label": "Affiliate payouts",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "refundLoss",
      "label": "Lost to refunds",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "perStudent",
      "label": "Net revenue per student",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Launch audience reached: 15000",
      "Sales conversion rate: 2 %",
      "Course price: 397 $",
      "Refund rate: 6 %",
      "Processor + platform fees: 5 %",
      "Share of sales via affiliates: 25 %",
      "Affiliate commission: 40 %"
    ],
    "outputs": [
      "Net launch revenue: $95,160.90",
      "Gross sales: $119,100.00",
      "Units sold: 300",
      "Affiliate payouts: $11,195.40",
      "Lost to refunds: $7,146.00",
      "Net revenue per student: $317.20"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter launch audience reached.",
      "Enter sales conversion rate (%).",
      "Enter course price ($).",
      "Enter refund rate (%).",
      "Enter processor + platform fees (%).",
      "Enter share of sales via affiliates (%).",
      "Enter affiliate commission (%).",
      "Read your net launch revenue on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "audience": 9000,
        "conv": 1.2,
        "price": 240,
        "refund": 4,
        "fees": 3,
        "affiliate": 15,
        "commission": 25
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "audience": 15000,
        "conv": 2,
        "price": 400,
        "refund": 6,
        "fees": 5,
        "affiliate": 25,
        "commission": 40
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "audience": 24000,
        "conv": 3.2,
        "price": 640,
        "refund": 10,
        "fees": 8,
        "affiliate": 40,
        "commission": 65
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the online course launch revenue calculator work?",
      "a": "Gross launch numbers on social are almost always pre-refund and pre-affiliate. Model the take-home instead: sales page conversion, refund rate, processor fees, and affiliate share. The underlying maths is: Net = Audience × conv × price × (1 − refunds) × (1 − fees) − affiliate payouts."
    },
    {
      "q": "What do I need to enter?",
      "a": "7 values: launch audience reached, sales conversion rate, course price, refund rate, processor + platform fees, share of sales via affiliates, and affiliate commission. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the net launch revenue result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/digital-product-pricing",
    "https://www.revenuelab.fyi/toolbox/webinar-funnel"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Course Launch Revenue Calculator (https://www.revenuelab.fyi/toolbox/course-launch-revenue)"
}