{
  "slug": "conversion-rate",
  "title": "Conversion Rate Calculator",
  "heading": "Conversion Rate Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/conversion-rate",
  "summary": "Conversion rate, revenue per visitor, and lift scenarios.",
  "description": "Revenue per visitor is the metric that ties traffic and conversion together. It also shows what a modest conversion lift is worth, which is usually far cheaper than buying the equivalent traffic.",
  "formula": "Conversion rate = Conversions ÷ Visitors. RPV = Revenue ÷ Visitors.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=conversion-rate",
  "inputs": [
    {
      "id": "visitors",
      "label": "Visitors",
      "kind": "number",
      "hint": null,
      "default": 24000,
      "unit": null,
      "min": 1,
      "max": null
    },
    {
      "id": "conversions",
      "label": "Conversions",
      "kind": "number",
      "hint": null,
      "default": 480,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "orderValue",
      "label": "Average order value",
      "kind": "number",
      "hint": null,
      "default": 85,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "lift",
      "label": "Conversion lift to model",
      "kind": "number",
      "hint": null,
      "default": 20,
      "unit": "%",
      "min": 0,
      "max": 300
    }
  ],
  "outputs": [
    {
      "id": "rate",
      "label": "Conversion rate",
      "format": "percent",
      "hint": null,
      "primary": true
    },
    {
      "id": "rpv",
      "label": "Revenue per visitor",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "revenue",
      "label": "Revenue",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "liftedRevenue",
      "label": "Revenue after the lift",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "gain",
      "label": "Extra revenue from the lift",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Visitors: 24000",
      "Conversions: 480",
      "Average order value: 85 $",
      "Conversion lift to model: 20 %"
    ],
    "outputs": [
      "Conversion rate: 2.00%",
      "Revenue per visitor: $1.70",
      "Revenue: $40,800.00",
      "Revenue after the lift: $48,960.00",
      "Extra revenue from the lift: $8,160.00"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter visitors.",
      "Enter conversions.",
      "Enter average order value ($).",
      "Enter conversion lift to model (%).",
      "Read your conversion rate on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "visitors": 14400,
        "conversions": 288,
        "orderValue": 50,
        "lift": 10
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "visitors": 24000,
        "conversions": 480,
        "orderValue": 85,
        "lift": 20
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "visitors": 38400,
        "conversions": 768,
        "orderValue": 135,
        "lift": 30
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the conversion rate calculator work?",
      "a": "Revenue per visitor is the metric that ties traffic and conversion together. It also shows what a modest conversion lift is worth, which is usually far cheaper than buying the equivalent traffic. The underlying maths is: Conversion rate = Conversions ÷ Visitors. RPV = Revenue ÷ Visitors."
    },
    {
      "q": "What do I need to enter?",
      "a": "4 values: visitors, conversions, average order value, and conversion lift to model. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the conversion rate result mean?",
      "a": "It is returned as a percentage and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/ab-test",
    "https://www.revenuelab.fyi/toolbox/cpc-budget",
    "https://www.revenuelab.fyi/toolbox/roas"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Conversion Rate Calculator (https://www.revenuelab.fyi/toolbox/conversion-rate)"
}