{
  "slug": "content-cadence",
  "title": "Posting Cadence Calculator",
  "heading": "Content Cadence & Capacity Calculator",
  "category": "other",
  "url": "https://www.revenuelab.fyi/toolbox/content-cadence",
  "summary": "How many posts your hours actually support — and what they cost.",
  "description": "Most creators plan a cadence they cannot sustain. Work backwards from available hours and minutes per asset to find the publishing rate you can hold for a year.",
  "formula": "Posts per week = Available hours ÷ (Minutes per asset ÷ 60).",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=content-cadence",
  "inputs": [
    {
      "id": "hours",
      "label": "Production hours per week",
      "kind": "number",
      "hint": null,
      "default": 12,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "minutes",
      "label": "Minutes per finished asset",
      "kind": "number",
      "hint": null,
      "default": 75,
      "unit": null,
      "min": 1,
      "max": null
    },
    {
      "id": "rate",
      "label": "Your hourly value",
      "kind": "number",
      "hint": null,
      "default": 60,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "platforms",
      "label": "Platforms you repurpose to",
      "kind": "number",
      "hint": null,
      "default": 3,
      "unit": null,
      "min": 1,
      "max": null
    }
  ],
  "outputs": [
    {
      "id": "perWeek",
      "label": "Original posts per week",
      "format": "decimal",
      "hint": null,
      "primary": true
    },
    {
      "id": "perMonth",
      "label": "Posts per month",
      "format": "decimal",
      "hint": null,
      "primary": false
    },
    {
      "id": "totalPosts",
      "label": "Total posts across platforms per week",
      "format": "decimal",
      "hint": null,
      "primary": false
    },
    {
      "id": "costPer",
      "label": "Labour cost per asset",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "monthlyCost",
      "label": "Monthly production cost",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "perYear",
      "label": "Posts per year",
      "format": "number",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Production hours per week: 12",
      "Minutes per finished asset: 75",
      "Your hourly value: 60 $",
      "Platforms you repurpose to: 3"
    ],
    "outputs": [
      "Original posts per week: 9.6",
      "Posts per month: 41.6",
      "Total posts across platforms per week: 28.8",
      "Labour cost per asset: $75.00",
      "Monthly production cost: $3,117.60",
      "Posts per year: 499.2"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter production hours per week.",
      "Enter minutes per finished asset.",
      "Enter your hourly value ($).",
      "Enter platforms you repurpose to.",
      "Read your original posts per week on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "hours": 7,
        "minutes": 45,
        "rate": 60,
        "platforms": 2
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "hours": 12,
        "minutes": 75,
        "rate": 60,
        "platforms": 3
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "hours": 19,
        "minutes": 120,
        "rate": 60,
        "platforms": 5
      }
    }
  ],
  "limitations": [
    "Estimates assume standard, average conditions — local rules, pricing, and materials vary.",
    "Results are rounded for readability; add a buffer before ordering, booking, or committing.",
    "Double-check anything with a real cost attached against a local quote."
  ],
  "faq": [
    {
      "q": "How does the content cadence & capacity calculator work?",
      "a": "Most creators plan a cadence they cannot sustain. Work backwards from available hours and minutes per asset to find the publishing rate you can hold for a year. The underlying maths is: Posts per week = Available hours ÷ (Minutes per asset ÷ 60)."
    },
    {
      "q": "What do I need to enter?",
      "a": "4 values: production hours per week, minutes per finished asset, your hourly value, and platforms you repurpose to. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the original posts per week result mean?",
      "a": "It is returned as a decimal number and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Estimates assume standard, average conditions — local rules, pricing, and materials vary."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone doing everyday planning maths — a quick estimate that would otherwise need four browser tabs and a calculator app."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/follower-growth-rate",
    "https://www.revenuelab.fyi/toolbox/creator-hourly-rate"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Posting Cadence Calculator (https://www.revenuelab.fyi/toolbox/content-cadence)"
}