{
  "slug": "brand-deal-negotiation",
  "title": "Brand Deal Negotiation Calculator",
  "heading": "Brand Deal Negotiation Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/brand-deal-negotiation",
  "summary": "Compare an offer against your true cost and walk-away price.",
  "description": "Every deal has a floor: production cost plus the opportunity cost of the slot you give up. If the offer is under that, no amount of exposure fixes it.",
  "formula": "Walk-away = Production cost + opportunity cost + minimum margin.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=brand-deal-negotiation",
  "inputs": [
    {
      "id": "offer",
      "label": "Brand's offer",
      "kind": "number",
      "hint": null,
      "default": 2500,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "hours",
      "label": "Hours to produce",
      "kind": "number",
      "hint": null,
      "default": 14,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "rate",
      "label": "Your hourly rate",
      "kind": "number",
      "hint": null,
      "default": 65,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "hard",
      "label": "Hard costs",
      "kind": "number",
      "hint": null,
      "default": 150,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "opportunity",
      "label": "Revenue from the slot if unsponsored",
      "kind": "number",
      "hint": null,
      "default": 400,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "minMargin",
      "label": "Minimum margin required",
      "kind": "number",
      "hint": null,
      "default": 50,
      "unit": "%",
      "min": 0,
      "max": 90
    }
  ],
  "outputs": [
    {
      "id": "walkaway",
      "label": "Walk-away price",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "counter",
      "label": "Suggested counter-offer",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "profit",
      "label": "Profit on the current offer",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "margin",
      "label": "Margin on the current offer",
      "format": "percent",
      "hint": null,
      "primary": false
    },
    {
      "id": "cost",
      "label": "True cost to deliver",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "gap",
      "label": "Offer vs walk-away gap",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Brand's offer: 2500 $",
      "Hours to produce: 14",
      "Your hourly rate: 65 $",
      "Hard costs: 150 $",
      "Revenue from the slot if unsponsored: 400 $",
      "Minimum margin required: 50 %"
    ],
    "outputs": [
      "Walk-away price: $2,920.00",
      "Suggested counter-offer: $3,650.00",
      "Profit on the current offer: $1,040.00",
      "Margin on the current offer: 41.6%",
      "True cost to deliver: $1,460.00",
      "Offer vs walk-away gap: -$420.00"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter brand's offer ($).",
      "Enter hours to produce.",
      "Enter your hourly rate ($).",
      "Enter hard costs ($).",
      "Enter revenue from the slot if unsponsored ($).",
      "Enter minimum margin required (%).",
      "Read your walk-away price on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "offer": 1500,
        "hours": 8,
        "rate": 65,
        "hard": 100,
        "opportunity": 250,
        "minMargin": 30
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "offer": 2500,
        "hours": 14,
        "rate": 65,
        "hard": 150,
        "opportunity": 400,
        "minMargin": 50
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "offer": 4000,
        "hours": 22,
        "rate": 65,
        "hard": 250,
        "opportunity": 650,
        "minMargin": 80
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the brand deal negotiation calculator work?",
      "a": "Every deal has a floor: production cost plus the opportunity cost of the slot you give up. If the offer is under that, no amount of exposure fixes it. The underlying maths is: Walk-away = Production cost + opportunity cost + minimum margin."
    },
    {
      "q": "What do I need to enter?",
      "a": "6 values: brand's offer, hours to produce, your hourly rate, hard costs, revenue from the slot if unsponsored, and minimum margin required. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the walk-away price result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/sponsorship-rate-card",
    "https://www.revenuelab.fyi/toolbox/ugc-creator-rate"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Brand Deal Negotiation Calculator (https://www.revenuelab.fyi/toolbox/brand-deal-negotiation)"
}