{
  "slug": "blog-income",
  "title": "Blog Income Calculator",
  "heading": "Blog Income Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/blog-income",
  "summary": "Display ads, affiliate, and product revenue from pageviews.",
  "description": "Display RPM varies more by niche and country than by traffic size. Personal finance in the US can clear $30 RPM while general lifestyle sits under $8 with identical pageviews.",
  "formula": "Income = Pageviews ÷ 1,000 × RPM + affiliate + product revenue.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=blog-income",
  "inputs": [
    {
      "id": "views",
      "label": "Monthly pageviews",
      "kind": "number",
      "hint": null,
      "default": 120000,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "rpm",
      "label": "Display ad RPM",
      "kind": "number",
      "hint": null,
      "default": 14,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "affiliate",
      "label": "Affiliate income per month",
      "kind": "number",
      "hint": null,
      "default": 900,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "product",
      "label": "Own product income per month",
      "kind": "number",
      "hint": null,
      "default": 600,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "costs",
      "label": "Monthly costs (hosting, writers)",
      "kind": "number",
      "hint": null,
      "default": 750,
      "unit": "$",
      "min": 0,
      "max": null
    }
  ],
  "outputs": [
    {
      "id": "total",
      "label": "Monthly revenue",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "net",
      "label": "Monthly profit",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "ads",
      "label": "Display ad revenue",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "blendedRpm",
      "label": "Blended RPM",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "annual",
      "label": "Annual profit",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "valuation",
      "label": "Rough sale value (36x monthly profit)",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Monthly pageviews: 120000",
      "Display ad RPM: 14 $",
      "Affiliate income per month: 900 $",
      "Own product income per month: 600 $",
      "Monthly costs (hosting, writers): 750 $"
    ],
    "outputs": [
      "Monthly revenue: $3,180.00",
      "Monthly profit: $2,430.00",
      "Display ad revenue: $1,680.00",
      "Blended RPM: $26.50",
      "Annual profit: $29,160.00",
      "Rough sale value (36x monthly profit): $87,480.00"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter monthly pageviews.",
      "Enter display ad rpm ($).",
      "Enter affiliate income per month ($).",
      "Enter own product income per month ($).",
      "Enter monthly costs (hosting, writers) ($).",
      "Read your monthly revenue on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "views": 72000,
        "rpm": 8,
        "affiliate": 550,
        "product": 350,
        "costs": 450
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "views": 120000,
        "rpm": 14,
        "affiliate": 900,
        "product": 600,
        "costs": 750
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "views": 192000,
        "rpm": 22,
        "affiliate": 1450,
        "product": 950,
        "costs": 1200
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the blog income calculator work?",
      "a": "Display RPM varies more by niche and country than by traffic size. Personal finance in the US can clear $30 RPM while general lifestyle sits under $8 with identical pageviews. The underlying maths is: Income = Pageviews ÷ 1,000 × RPM + affiliate + product revenue."
    },
    {
      "q": "What do I need to enter?",
      "a": "5 values: monthly pageviews, display ad rpm, affiliate income per month, own product income per month, and monthly costs (hosting, writers). Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the monthly revenue result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/affiliate-earnings",
    "https://www.revenuelab.fyi/toolbox/newsletter-revenue"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Blog Income Calculator (https://www.revenuelab.fyi/toolbox/blog-income)"
}