{
  "slug": "audience-value",
  "title": "Audience Value Calculator",
  "heading": "Audience Value Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/audience-value",
  "summary": "Revenue per follower per year across every channel you own.",
  "description": "Revenue per follower per year is the single number that compares a 5,000-person email list to a 500,000-follower TikTok. Owned channels usually win by an order of magnitude.",
  "formula": "RPF = Annual revenue from a channel ÷ Audience size on that channel.",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=audience-value",
  "inputs": [
    {
      "id": "social",
      "label": "Social followers",
      "kind": "number",
      "hint": null,
      "default": 250000,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "socialRev",
      "label": "Monthly revenue from social",
      "kind": "number",
      "hint": null,
      "default": 3200,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "email",
      "label": "Email subscribers",
      "kind": "number",
      "hint": null,
      "default": 14000,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "emailRev",
      "label": "Monthly revenue from email",
      "kind": "number",
      "hint": null,
      "default": 4800,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "members",
      "label": "Paying members / customers",
      "kind": "number",
      "hint": null,
      "default": 260,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "memberRev",
      "label": "Monthly revenue from members",
      "kind": "number",
      "hint": null,
      "default": 7400,
      "unit": "$",
      "min": 0,
      "max": null
    }
  ],
  "outputs": [
    {
      "id": "totalAnnual",
      "label": "Total annual revenue",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "emailRpf",
      "label": "Revenue per email subscriber per year",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "socialRpf",
      "label": "Revenue per social follower per year",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "memberRpf",
      "label": "Revenue per paying member per year",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "ownedShare",
      "label": "Share of revenue from owned channels",
      "format": "percent",
      "hint": null,
      "primary": false
    },
    {
      "id": "total",
      "label": "Monthly revenue",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Social followers: 250000",
      "Monthly revenue from social: 3200 $",
      "Email subscribers: 14000",
      "Monthly revenue from email: 4800 $",
      "Paying members / customers: 260",
      "Monthly revenue from members: 7400 $"
    ],
    "outputs": [
      "Total annual revenue: $184,800.00",
      "Revenue per email subscriber per year: $4.11",
      "Revenue per social follower per year: $0.154",
      "Revenue per paying member per year: $341.54",
      "Share of revenue from owned channels: 79.2%",
      "Monthly revenue: $15,400.00"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter social followers.",
      "Enter monthly revenue from social ($).",
      "Enter email subscribers.",
      "Enter monthly revenue from email ($).",
      "Enter paying members / customers.",
      "Enter monthly revenue from members ($).",
      "Read your total annual revenue on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "social": 150000,
        "socialRev": 1900,
        "email": 8500,
        "emailRev": 2900,
        "members": 160,
        "memberRev": 4400
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "social": 250000,
        "socialRev": 3200,
        "email": 14000,
        "emailRev": 4800,
        "members": 260,
        "memberRev": 7400
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "social": 400000,
        "socialRev": 5100,
        "email": 22500,
        "emailRev": 7700,
        "members": 420,
        "memberRev": 11800
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the audience value calculator work?",
      "a": "Revenue per follower per year is the single number that compares a 5,000-person email list to a 500,000-follower TikTok. Owned channels usually win by an order of magnitude. The underlying maths is: RPF = Annual revenue from a channel ÷ Audience size on that channel."
    },
    {
      "q": "What do I need to enter?",
      "a": "6 values: social followers, monthly revenue from social, email subscribers, monthly revenue from email, paying members / customers, and monthly revenue from members. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the total annual revenue result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/newsletter-revenue",
    "https://www.revenuelab.fyi/toolbox/membership-revenue"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Audience Value Calculator (https://www.revenuelab.fyi/toolbox/audience-value)"
}