{
  "slug": "affiliate-earnings",
  "title": "Affiliate Earnings Calculator",
  "heading": "Affiliate Marketing Earnings Calculator",
  "category": "financial",
  "url": "https://www.revenuelab.fyi/toolbox/affiliate-earnings",
  "summary": "Commission income from traffic, CTR, and conversion rate.",
  "description": "Affiliate income is a four-step leak: sessions, click-through to the merchant, merchant conversion, then reversals. Model all four or you will over-forecast by 2–3x.",
  "formula": "Earnings = Sessions × CTR × CVR × AOV × commission × (1 − reversals).",
  "dateModified": "2026-09-30",
  "run_url": "https://www.revenuelab.fyi/api/public/calc?tool=affiliate-earnings",
  "inputs": [
    {
      "id": "sessions",
      "label": "Monthly sessions",
      "kind": "number",
      "hint": null,
      "default": 45000,
      "unit": null,
      "min": 0,
      "max": null
    },
    {
      "id": "ctr",
      "label": "Affiliate link CTR",
      "kind": "number",
      "hint": null,
      "default": 6,
      "unit": "%",
      "min": 0,
      "max": 100
    },
    {
      "id": "cvr",
      "label": "Merchant conversion rate",
      "kind": "number",
      "hint": null,
      "default": 3.2,
      "unit": "%",
      "min": 0,
      "max": 100
    },
    {
      "id": "aov",
      "label": "Average order value",
      "kind": "number",
      "hint": null,
      "default": 95,
      "unit": "$",
      "min": 0,
      "max": null
    },
    {
      "id": "commission",
      "label": "Commission rate",
      "kind": "number",
      "hint": null,
      "default": 8,
      "unit": "%",
      "min": 0,
      "max": 100
    },
    {
      "id": "reversal",
      "label": "Reversal / return rate",
      "kind": "number",
      "hint": null,
      "default": 9,
      "unit": "%",
      "min": 0,
      "max": 60
    }
  ],
  "outputs": [
    {
      "id": "net",
      "label": "Monthly affiliate income",
      "format": "currency",
      "hint": null,
      "primary": true
    },
    {
      "id": "annual",
      "label": "Annual income",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "orders",
      "label": "Attributed orders",
      "format": "number",
      "hint": null,
      "primary": false
    },
    {
      "id": "epc",
      "label": "Earnings per click",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "rpm",
      "label": "Affiliate RPM per 1,000 sessions",
      "format": "currency",
      "hint": null,
      "primary": false
    },
    {
      "id": "gross",
      "label": "Gross commission before reversals",
      "format": "currency",
      "hint": null,
      "primary": false
    }
  ],
  "worked_example": {
    "inputs": [
      "Monthly sessions: 45000",
      "Affiliate link CTR: 6 %",
      "Merchant conversion rate: 3.2 %",
      "Average order value: 95 $",
      "Commission rate: 8 %",
      "Reversal / return rate: 9 %"
    ],
    "outputs": [
      "Monthly affiliate income: $597.54",
      "Annual income: $7,170.51",
      "Attributed orders: 86.4",
      "Earnings per click: $0.221",
      "Affiliate RPM per 1,000 sessions: $13.28",
      "Gross commission before reversals: $656.64"
    ]
  },
  "how_to": {
    "title": "How to use this",
    "steps": [
      "Enter monthly sessions.",
      "Enter affiliate link ctr (%).",
      "Enter merchant conversion rate (%).",
      "Enter average order value ($).",
      "Enter commission rate (%).",
      "Enter reversal / return rate (%).",
      "Read your monthly affiliate income on the right — it updates as you type.",
      "Hit Share to keep the scenario or send it to someone."
    ]
  },
  "scenarios": [
    {
      "name": "Conservative",
      "description": "Lower-end numbers — what if things land soft?",
      "values": {
        "sessions": 27000,
        "ctr": 3.5999999999999996,
        "cvr": 1.92,
        "aov": 55,
        "commission": 4.8,
        "reversal": 5
      }
    },
    {
      "name": "Typical",
      "description": "Defaults — the most common real-world setup.",
      "values": {
        "sessions": 45000,
        "ctr": 6,
        "cvr": 3.2,
        "aov": 95,
        "commission": 8,
        "reversal": 9
      }
    },
    {
      "name": "Ambitious",
      "description": "Higher-end numbers — what if things really pop?",
      "values": {
        "sessions": 72000,
        "ctr": 9.600000000000001,
        "cvr": 5.120000000000001,
        "aov": 150,
        "commission": 12.8,
        "reversal": 14
      }
    }
  ],
  "limitations": [
    "Results are estimates before tax, fees, and inflation unless an input explicitly covers them.",
    "Rates are treated as fixed for the whole period — variable-rate products will drift from this projection.",
    "This is educational maths, not financial advice. Check anything contractual with the lender or your accountant."
  ],
  "faq": [
    {
      "q": "How does the affiliate marketing earnings calculator work?",
      "a": "Affiliate income is a four-step leak: sessions, click-through to the merchant, merchant conversion, then reversals. Model all four or you will over-forecast by 2–3x. The underlying maths is: Earnings = Sessions × CTR × CVR × AOV × commission × (1 − reversals)."
    },
    {
      "q": "What do I need to enter?",
      "a": "6 values: monthly sessions, affiliate link ctr, merchant conversion rate, average order value, commission rate, and reversal / return rate. Each field starts with a sensible default, so you can change one number at a time and watch the result move."
    },
    {
      "q": "What does the monthly affiliate income result mean?",
      "a": "It is returned as a money amount in US dollars and updates live as you edit the inputs, so you can compare two or three versions of a scenario in a few seconds."
    },
    {
      "q": "Is this calculator free, and do I need an account?",
      "a": "Yes, it's free, and no account is required. Nothing you type is stored on our servers — the maths runs entirely in your browser."
    },
    {
      "q": "How accurate is the result?",
      "a": "It applies the standard formula exactly, so the arithmetic is precise. Results are estimates before tax, fees, and inflation unless an input explicitly covers them."
    },
    {
      "q": "Who is this tool for?",
      "a": "It's built for anyone comparing money scenarios before committing — budgeting a payment, sanity-checking a quote, or seeing what a change in rate or term actually costs."
    }
  ],
  "related": [
    "https://www.revenuelab.fyi/toolbox/ad-budget",
    "https://www.revenuelab.fyi/toolbox/blog-income"
  ],
  "license": "CC-BY-4.0",
  "citation": "RevenueLab — Affiliate Earnings Calculator (https://www.revenuelab.fyi/toolbox/affiliate-earnings)"
}