{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "What is a healthy Shopify conversion rate?",
  "description": "Above 2% is healthy for most product categories, above 3% is excellent, and below 1% almost always signals a product/audience-fit problem rather than a CRO problem.",
  "url": "https://www.revenuelab.fyi/questions/whats-a-healthy-shopify-conversion-rate",
  "dateModified": "2026-09-30",
  "creator": {
    "@type": "Organization",
    "name": "RevenueLab",
    "url": "https://www.revenuelab.fyi"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://www.revenuelab.fyi/api/public/page.json?path=questions%2Fwhats-a-healthy-shopify-conversion-rate",
    "encodingFormat": "application/json"
  },
  "json": {
    "type": "question",
    "question": "What is a healthy Shopify conversion rate?",
    "shortAnswer": "Above 2% is healthy for most product categories, above 3% is excellent, and below 1% almost always signals a product/audience-fit problem rather than a CRO problem.",
    "ranges": [
      {
        "label": "Apparel / accessories",
        "low": "0.6%",
        "typical": "1.2%",
        "high": "2.5%"
      },
      {
        "label": "Beauty / supplements",
        "low": "1.5%",
        "typical": "2.8%",
        "high": "5%"
      },
      {
        "label": "Home & furniture",
        "low": "0.4%",
        "typical": "0.9%",
        "high": "1.8%"
      },
      {
        "label": "Mature DTC (returning traffic)",
        "low": "2%",
        "typical": "3.5%",
        "high": "6%"
      }
    ],
    "caveats": [
      "Mobile CR is typically 30–50% below desktop — that's normal, not a bug.",
      "Paid traffic CR is usually well below organic/email — high-intent vs cold matters.",
      "Single-product stores convert 2–4× better than multi-product catalogs."
    ],
    "calculator": {
      "label": "Shopify Store Revenue Calculator",
      "to": "/shopify-store-revenue-calculator"
    },
    "related": [
      {
        "label": "Shopify CVR benchmarks",
        "to": "/stats/shopify-conversion-rate"
      },
      {
        "label": "Google Ads ROAS benchmarks",
        "to": "/stats/google-ads-roas"
      }
    ]
  }
}