{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "What is the YouTube RPM for insurance channels in 2026?",
  "description": "Insurance YouTube channels earn an RPM of $14–$45 per 1,000 long-form views in 2026, with a typical figure near $20. That means 100,000 views pays roughly $2,000 in ad revenue. Shorts in the same niche pay about $0.09 per 1,000 views.",
  "url": "https://www.revenuelab.fyi/answers/what-is-the-youtube-rpm-for-insurance-channels",
  "dateModified": "2026-08-21",
  "creator": {
    "@type": "Organization",
    "name": "RevenueLab",
    "url": "https://www.revenuelab.fyi"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "keywords": [
    "YouTube Revenue Calculator",
    "YouTube RPM Calculator",
    "YouTube RPM by Niche",
    "YouTube CPM Calculator"
  ],
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://www.revenuelab.fyi/api/public/page.json?path=answers%2Fwhat-is-the-youtube-rpm-for-insurance-channels",
    "encodingFormat": "application/json"
  },
  "json": {
    "type": "answer",
    "question": "What is the YouTube RPM for insurance channels in 2026?",
    "shortAnswer": "Insurance YouTube channels earn an RPM of $14–$45 per 1,000 long-form views in 2026, with a typical figure near $20. That means 100,000 views pays roughly $2,000 in ad revenue. Shorts in the same niche pay about $0.09 per 1,000 views.",
    "tableTitle": "Insurance RPM and earnings benchmarks",
    "columns": [
      "Metric",
      "Value",
      "Notes"
    ],
    "rows": [
      {
        "label": "Long-form RPM",
        "value": "$14–$45",
        "note": "$20 typical"
      },
      {
        "label": "Implied CPM (pre-split)",
        "value": "$27–$86",
        "note": "before YouTube's 45% cut"
      },
      {
        "label": "10,000 views",
        "value": "$200"
      },
      {
        "label": "100,000 views",
        "value": "$2,000"
      },
      {
        "label": "1,000,000 views",
        "value": "$20,000"
      },
      {
        "label": "Shorts RPM",
        "value": "$0.09",
        "note": "per 1,000 Shorts views"
      },
      {
        "label": "Sponsorship CPM",
        "value": "$50",
        "note": "typical integrated deal"
      }
    ],
    "context": "RPM in this niche is set mainly by advertiser competition: insurance is the single most expensive keyword category in paid search and that pricing carries into video. Two insurance channels with identical view counts can still land at opposite ends of the $14–$45 band, because audience geography (a US-heavy channel often doubles the RPM of a globally split one), video length (10+ minutes unlocks multiple mid-rolls) and Shorts share all move the number.",
    "methodology": "Figures blend YouTube Partner Program payout data, public creator disclosures for insurance channels, and anonymised submissions to the RevenueLab YouTube Revenue Calculator. RPM is post-split (what actually lands in AdSense); CPM columns are grossed back up at roughly 1.9× to show the advertiser-side price.",
    "dateModified": "2026-08-21",
    "relatedCalculators": [
      {
        "label": "YouTube Revenue Calculator",
        "to": "/youtube-revenue-calculator"
      },
      {
        "label": "YouTube RPM Calculator",
        "to": "/youtube-rpm-calculator"
      },
      {
        "label": "YouTube RPM by Niche",
        "to": "/youtube-rpm-by-niche"
      },
      {
        "label": "YouTube CPM Calculator",
        "to": "/youtube-cpm-calculator"
      }
    ],
    "relatedReading": [
      {
        "label": "YouTube RPM by niche 2026",
        "to": "/blog/youtube-rpm-by-niche-2026"
      },
      {
        "label": "CPM vs RPM explained",
        "to": "/blog/youtube-cpm-vs-rpm-explained"
      }
    ]
  }
}