{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "What is a good YouTube RPM in 2026?",
  "description": "A 'good' YouTube RPM depends entirely on niche. The all-niche median is ~$3.50, but finance/B2B creators should expect $12–$40, tech $6–$18, education $4–$10, lifestyle $2–$6, and gaming $1–$3.50. If your RPM sits above your niche's median with a US-heavy audience, you're doing well.",
  "url": "https://www.revenuelab.fyi/answers/what-is-a-good-youtube-rpm",
  "dateModified": "2026-07-10",
  "creator": {
    "@type": "Organization",
    "name": "RevenueLab",
    "url": "https://www.revenuelab.fyi"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "keywords": [
    "YouTube RPM Calculator",
    "YouTube RPM by Niche"
  ],
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://www.revenuelab.fyi/api/public/page.json?path=answers%2Fwhat-is-a-good-youtube-rpm",
    "encodingFormat": "application/json"
  },
  "json": {
    "type": "answer",
    "question": "What is a good YouTube RPM in 2026?",
    "shortAnswer": "A 'good' YouTube RPM depends entirely on niche. The all-niche median is ~$3.50, but finance/B2B creators should expect $12–$40, tech $6–$18, education $4–$10, lifestyle $2–$6, and gaming $1–$3.50. If your RPM sits above your niche's median with a US-heavy audience, you're doing well.",
    "tableTitle": "YouTube RPM benchmarks by niche",
    "columns": [
      "Niche",
      "Median RPM",
      "Top decile"
    ],
    "rows": [
      {
        "label": "Finance / investing",
        "value": "$18.00",
        "note": "$40+"
      },
      {
        "label": "Tech / software",
        "value": "$9.00",
        "note": "$22"
      },
      {
        "label": "Education",
        "value": "$6.50",
        "note": "$14"
      },
      {
        "label": "Lifestyle / vlogs",
        "value": "$3.50",
        "note": "$8"
      },
      {
        "label": "Gaming",
        "value": "$1.80",
        "note": "$4"
      },
      {
        "label": "Kids content",
        "value": "$1.20",
        "note": "$3"
      }
    ],
    "context": "RPM is what actually lands in your bank account per 1,000 monetized views. It's a function of your niche's advertiser competition, your audience geography (US views pay 5–20× LatAm/India), and your Shorts share.",
    "methodology": "Medians pulled from RevenueLab's live benchmarks (anonymous submissions, N > 800) cross-referenced against public creator disclosures. Top decile means the 90th percentile — top 10% of channels in that niche.",
    "dateModified": "2026-07-10",
    "relatedCalculators": [
      {
        "label": "YouTube RPM Calculator",
        "to": "/youtube-rpm-calculator"
      },
      {
        "label": "YouTube RPM by Niche",
        "to": "/youtube-rpm-by-niche"
      }
    ],
    "relatedReading": [
      {
        "label": "Live YouTube benchmarks",
        "to": "/live-benchmarks"
      }
    ]
  }
}