{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "What is a good YouTube CPM in 2026?",
  "description": "A good YouTube CPM depends on niche and geography. In tier-1 markets (US/UK/CA/AU), a good long-form CPM is $8–$18 for most niches, $20–$55 for finance/B2B, and $15–$40 for tech. CPM is what advertisers pay before YouTube's 45% cut, so creator RPM is typically 40–55% of CPM.",
  "url": "https://www.revenuelab.fyi/answers/what-is-a-good-youtube-cpm",
  "dateModified": "2026-07-29",
  "creator": {
    "@type": "Organization",
    "name": "RevenueLab",
    "url": "https://www.revenuelab.fyi"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "keywords": [
    "YouTube CPM Calculator",
    "YouTube RPM Calculator"
  ],
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://www.revenuelab.fyi/api/public/page.json?path=answers%2Fwhat-is-a-good-youtube-cpm",
    "encodingFormat": "application/json"
  },
  "json": {
    "type": "answer",
    "question": "What is a good YouTube CPM in 2026?",
    "shortAnswer": "A good YouTube CPM depends on niche and geography. In tier-1 markets (US/UK/CA/AU), a good long-form CPM is $8–$18 for most niches, $20–$55 for finance/B2B, and $15–$40 for tech. CPM is what advertisers pay before YouTube's 45% cut, so creator RPM is typically 40–55% of CPM.",
    "tableTitle": "YouTube CPM benchmarks by niche (tier-1 markets, 2026)",
    "columns": [
      "Niche",
      "Typical CPM",
      "Typical RPM after split"
    ],
    "rows": [
      {
        "label": "Finance / investing",
        "value": "$20–$55",
        "note": "$12–$40 RPM"
      },
      {
        "label": "Tech / SaaS",
        "value": "$12–$28",
        "note": "$6–$18 RPM"
      },
      {
        "label": "Education",
        "value": "$8–$18",
        "note": "$4–$10 RPM"
      },
      {
        "label": "Lifestyle / vlogs",
        "value": "$4–$12",
        "note": "$2–$6 RPM"
      },
      {
        "label": "Gaming",
        "value": "$2–$7",
        "note": "$0.80–$3.50 RPM"
      },
      {
        "label": "Music / entertainment",
        "value": "$1.50–$5",
        "note": "$0.80–$3 RPM"
      }
    ],
    "context": "CPM is the advertiser-side number, not the creator-side number. It matters because it shows why RPM differs across niches: advertisers pay more for audiences likely to buy high-value products. Geography also matters — US CPMs are often 5–20× higher than tier-3 markets.",
    "methodology": "Ranges compiled from RevenueLab's country CPM dataset (60+ markets) and public creator disclosures. RPM is roughly CPM × 0.55 after accounting for unmonetized views; the exact ratio varies by channel.",
    "dateModified": "2026-07-29",
    "relatedCalculators": [
      {
        "label": "YouTube CPM Calculator",
        "to": "/youtube-cpm-calculator"
      },
      {
        "label": "YouTube RPM Calculator",
        "to": "/youtube-rpm-calculator"
      }
    ],
    "relatedReading": [
      {
        "label": "YouTube CPM vs RPM explained",
        "to": "/blog/youtube-cpm-vs-rpm-explained"
      }
    ]
  }
}