{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "What is a good Shopify conversion rate?",
  "description": "A good Shopify conversion rate is 2.5–3.5% for established stores, with the overall median around 1.8%. Beauty and supplement stores often clear 3–4%, while apparel and furniture stores typically sit at 1.2–2%. Below 1% usually signals a traffic-quality or on-site conversion problem.",
  "url": "https://www.revenuelab.fyi/answers/what-is-a-good-shopify-conversion-rate",
  "dateModified": "2026-07-29",
  "creator": {
    "@type": "Organization",
    "name": "RevenueLab",
    "url": "https://www.revenuelab.fyi"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "keywords": [
    "Shopify Store Revenue Calculator"
  ],
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://www.revenuelab.fyi/api/public/page.json?path=answers%2Fwhat-is-a-good-shopify-conversion-rate",
    "encodingFormat": "application/json"
  },
  "json": {
    "type": "answer",
    "question": "What is a good Shopify conversion rate?",
    "shortAnswer": "A good Shopify conversion rate is 2.5–3.5% for established stores, with the overall median around 1.8%. Beauty and supplement stores often clear 3–4%, while apparel and furniture stores typically sit at 1.2–2%. Below 1% usually signals a traffic-quality or on-site conversion problem.",
    "tableTitle": "Shopify conversion rate benchmarks by vertical",
    "columns": [
      "Vertical",
      "Median",
      "Good"
    ],
    "rows": [
      {
        "label": "Beauty / supplements",
        "value": "2.5–3.5%",
        "note": "3.5–5% is excellent"
      },
      {
        "label": "Fashion / apparel",
        "value": "1.2–2.0%",
        "note": "2.5%+ is strong"
      },
      {
        "label": "Home / furniture",
        "value": "1.0–1.8%",
        "note": "Higher AOV lowers rate"
      },
      {
        "label": "Electronics / gadgets",
        "value": "1.5–2.5%",
        "note": "Comparison shopping"
      },
      {
        "label": "Food / beverage",
        "value": "2.0–3.5%",
        "note": "Subscription lifts rate"
      },
      {
        "label": "Overall Shopify median",
        "value": "~1.8%",
        "note": "Across all categories"
      }
    ],
    "context": "Conversion rate is a function of traffic quality, product-market fit, pricing, site speed, trust signals, and checkout friction. A store with 1.5% conversion and $120 AOV can make more than a store with 2.5% conversion and $40 AOV — so conversion must be paired with AOV and sessions to judge health.",
    "methodology": "Benchmarks from Shopify's own industry reports, third-party ecommerce analyses, and RevenueLab's Shopify Store Revenue Calculator defaults.",
    "dateModified": "2026-07-29",
    "relatedCalculators": [
      {
        "label": "Shopify Store Revenue Calculator",
        "to": "/shopify-store-revenue-calculator"
      }
    ],
    "relatedReading": [
      {
        "label": "Shopify conversion rate benchmarks 2026",
        "to": "/blog/shopify-conversion-rate-benchmarks"
      }
    ]
  }
}