{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "What is a good SaaS churn rate?",
  "description": "Good monthly logo churn is under 1% for enterprise SaaS, 2–3% for mid-market, and 3–5% for self-serve SMB products. Net revenue retention above 100% matters more than raw churn, because expansion revenue can offset departures entirely.",
  "url": "https://www.revenuelab.fyi/answers/what-is-a-good-saas-churn-rate",
  "dateModified": "2026-08-12",
  "creator": {
    "@type": "Organization",
    "name": "RevenueLab",
    "url": "https://www.revenuelab.fyi"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "keywords": [
    "LTV:CAC Calculator",
    "CAC Payback Calculator",
    "Course & Membership Pricing Calculator"
  ],
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://www.revenuelab.fyi/api/public/page.json?path=answers%2Fwhat-is-a-good-saas-churn-rate",
    "encodingFormat": "application/json"
  },
  "json": {
    "type": "answer",
    "question": "What is a good SaaS churn rate?",
    "shortAnswer": "Good monthly logo churn is under 1% for enterprise SaaS, 2–3% for mid-market, and 3–5% for self-serve SMB products. Net revenue retention above 100% matters more than raw churn, because expansion revenue can offset departures entirely.",
    "tableTitle": "Churn and retention benchmarks by segment (2026)",
    "columns": [
      "Segment",
      "Monthly logo churn",
      "Good NRR"
    ],
    "rows": [
      {
        "label": "Enterprise",
        "value": "0.4–1.0%",
        "note": "115–130%"
      },
      {
        "label": "Mid-market",
        "value": "1.5–3.0%",
        "note": "105–120%"
      },
      {
        "label": "SMB self-serve",
        "value": "3.0–5.0%",
        "note": "95–110%"
      },
      {
        "label": "Prosumer / consumer",
        "value": "5.0–8.0%",
        "note": "80–100%"
      },
      {
        "label": "Annual contracts",
        "value": "10–20% yearly",
        "note": "Measured per renewal"
      }
    ],
    "context": "Churn compounds against you: 5% monthly churn means losing roughly 46% of a cohort within a year, so acquisition has to run at double speed simply to hold flat. That is why churn work usually returns more than acquisition work at the same spend — fixing onboarding often lifts retention more cheaply than buying replacement customers.",
    "methodology": "Ranges reflect widely reported 2026 SaaS operating benchmarks by segment. Logo churn counts departing accounts; NRR includes expansion, contraction, and churn on the existing base.",
    "dateModified": "2026-08-12",
    "relatedCalculators": [
      {
        "label": "LTV:CAC Calculator",
        "to": "/ltv-cac-calculator"
      },
      {
        "label": "CAC Payback Calculator",
        "to": "/cac-payback-calculator"
      },
      {
        "label": "Course & Membership Pricing Calculator",
        "to": "/course-membership-pricing-calculator"
      }
    ],
    "relatedReading": [
      {
        "label": "Payback period explained",
        "to": "/blog/payback-period-explained"
      }
    ]
  }
}