{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "What is a good website RPM in 2026?",
  "description": "A good website RPM in 2026 is $10–15 for general content with mostly US traffic. Anything above $20 is strong; finance, insurance, and B2B sites on premium ad networks regularly clear $30–50 RPM.",
  "url": "https://www.revenuelab.fyi/answers/what-is-a-good-rpm-for-a-website",
  "dateModified": "2026-08-29",
  "creator": {
    "@type": "Organization",
    "name": "RevenueLab",
    "url": "https://www.revenuelab.fyi"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "keywords": [
    "Website Ad Revenue Calculator",
    "AdSense Revenue Calculator",
    "Web Revenue Calculator"
  ],
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://www.revenuelab.fyi/api/public/page.json?path=answers%2Fwhat-is-a-good-rpm-for-a-website",
    "encodingFormat": "application/json"
  },
  "json": {
    "type": "answer",
    "question": "What is a good website RPM in 2026?",
    "shortAnswer": "A good website RPM in 2026 is $10–15 for general content with mostly US traffic. Anything above $20 is strong; finance, insurance, and B2B sites on premium ad networks regularly clear $30–50 RPM.",
    "tableTitle": "Website RPM benchmarks by niche (US traffic, display ads, 2026)",
    "columns": [
      "Niche",
      "Typical RPM",
      "Top quartile"
    ],
    "rows": [
      {
        "label": "Entertainment / memes",
        "value": "$3–6",
        "note": "$8"
      },
      {
        "label": "News / general lifestyle",
        "value": "$6–10",
        "note": "$14"
      },
      {
        "label": "Food / recipes",
        "value": "$10–16",
        "note": "$22"
      },
      {
        "label": "Tech / software / education",
        "value": "$12–18",
        "note": "$25"
      },
      {
        "label": "Travel",
        "value": "$12–20",
        "note": "$28"
      },
      {
        "label": "Finance / insurance / legal / B2B",
        "value": "$20–35",
        "note": "$50+"
      }
    ],
    "context": "Three levers move RPM more than anything else: geography (US traffic pays 3–10× tier-3), ad network (AdSense < Ezoic < Mediavine/Raptive), and content intent (a 'best business credit card' reader is worth 10× a 'funny cat pictures' reader to advertisers). Seasonality is real too — Q4 RPMs run 30–60% above Q1 as advertiser budgets flood in and then reset.",
    "methodology": "Benchmarks aggregate publisher-reported RPMs across major ad networks for 2025–2026, US-weighted session geography. RPM here means total ad revenue per 1,000 pageviews across all units — the network-agnostic definition.",
    "dateModified": "2026-08-29",
    "relatedCalculators": [
      {
        "label": "Website Ad Revenue Calculator",
        "to": "/website-ad-revenue-calculator"
      },
      {
        "label": "AdSense Revenue Calculator",
        "to": "/adsense-revenue-calculator"
      },
      {
        "label": "Web Revenue Calculator",
        "to": "/web-revenue-calculator"
      }
    ],
    "relatedReading": [
      {
        "label": "Website RPM benchmarks by niche (2026)",
        "to": "/blog/website-rpm-benchmarks-2026"
      },
      {
        "label": "AdSense benchmarks 2026",
        "to": "/blog/adsense-benchmarks-2026"
      }
    ]
  }
}