{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "What is a good Airbnb occupancy rate in 2026?",
  "description": "A good Airbnb occupancy rate is 55–70% annualized for most US markets. Leisure markets should average 60%+ across the year despite seasonal swings; sustained occupancy above 80% usually means the nightly rate is too low.",
  "url": "https://www.revenuelab.fyi/answers/what-is-a-good-airbnb-occupancy-rate",
  "dateModified": "2026-08-29",
  "creator": {
    "@type": "Organization",
    "name": "RevenueLab",
    "url": "https://www.revenuelab.fyi"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "keywords": [
    "Airbnb Occupancy Rate Calculator",
    "Airbnb Revenue Calculator",
    "Airbnb Occupancy Rate Calculator",
    "RevPAR Calculator"
  ],
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://www.revenuelab.fyi/api/public/page.json?path=answers%2Fwhat-is-a-good-airbnb-occupancy-rate",
    "encodingFormat": "application/json"
  },
  "json": {
    "type": "answer",
    "question": "What is a good Airbnb occupancy rate in 2026?",
    "shortAnswer": "A good Airbnb occupancy rate is 55–70% annualized for most US markets. Leisure markets should average 60%+ across the year despite seasonal swings; sustained occupancy above 80% usually means the nightly rate is too low.",
    "tableTitle": "Occupancy bands and what they signal",
    "columns": [
      "Annualized occupancy",
      "Reading",
      "Typical fix"
    ],
    "rows": [
      {
        "label": "Below 45%",
        "value": "Underperforming",
        "note": "Overpriced, weak photos/reviews, or oversupplied market"
      },
      {
        "label": "45–55%",
        "value": "Acceptable for new listings",
        "note": "Normal during the 3–6 month review-building ramp"
      },
      {
        "label": "55–70%",
        "value": "Healthy",
        "note": "The band most top-quartile listings operate in"
      },
      {
        "label": "70–80%",
        "value": "Strong",
        "note": "Test 5–10% ADR increases and watch booking pace"
      },
      {
        "label": "80%+ sustained",
        "value": "Underpriced",
        "note": "Raise ADR — you're buying occupancy you don't need"
      }
    ],
    "context": "Occupancy is a pricing decision, not a grade. Two listings can book the same revenue at 90% occupancy with a discount rate or 62% occupancy with a premium rate — and the premium listing nets more, because every extra turnover costs cleaning, utilities, and wear. Seasonal markets must be judged on trailing-12-month occupancy: a beach house at 35% in February and 88% in July can be perfectly healthy.",
    "methodology": "Bands reflect 2026 US market distributions from AirDNA-style market data and host-reported performance. Compute your own rate as booked nights ÷ available nights (excluding owner blocks) — not calendar days — for the honest number.",
    "dateModified": "2026-08-29",
    "relatedCalculators": [
      {
        "label": "Airbnb Occupancy Rate Calculator",
        "to": "/airbnb-occupancy-rate-calculator"
      },
      {
        "label": "Airbnb Revenue Calculator",
        "to": "/airbnb-revenue-calculator"
      },
      {
        "label": "Airbnb Occupancy Rate Calculator",
        "to": "/airbnb-occupancy-rate-calculator"
      },
      {
        "label": "RevPAR Calculator",
        "to": "/revpar-calculator"
      }
    ],
    "relatedReading": [
      {
        "label": "Airbnb host earnings report 2026",
        "to": "/blog/airbnb-host-earnings-2026"
      },
      {
        "label": "Airbnb vs long-term rental",
        "to": "/vs/airbnb-vs-long-term-rental"
      }
    ]
  }
}