{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "How much should a newsletter charge for a sponsorship?",
  "description": "Price newsletter sponsorships at $40–$120 per 1,000 opens for the primary placement. A newsletter with 10,000 subscribers and a 40% open rate delivers 4,000 opens, so the primary slot should sell for roughly $160–$480, and more in B2B or finance niches.",
  "url": "https://www.revenuelab.fyi/answers/how-much-should-a-newsletter-charge-for-sponsorship",
  "dateModified": "2026-08-12",
  "creator": {
    "@type": "Organization",
    "name": "RevenueLab",
    "url": "https://www.revenuelab.fyi"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "keywords": [
    "Newsletter Sponsorship Rate Calculator",
    "Newsletter vs Podcast Sponsorship",
    "Sponsorship CPM Calculator"
  ],
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://www.revenuelab.fyi/api/public/page.json?path=answers%2Fhow-much-should-a-newsletter-charge-for-sponsorship",
    "encodingFormat": "application/json"
  },
  "json": {
    "type": "answer",
    "question": "How much should a newsletter charge for a sponsorship?",
    "shortAnswer": "Price newsletter sponsorships at $40–$120 per 1,000 opens for the primary placement. A newsletter with 10,000 subscribers and a 40% open rate delivers 4,000 opens, so the primary slot should sell for roughly $160–$480, and more in B2B or finance niches.",
    "tableTitle": "Newsletter sponsorship pricing by list size (40% open rate)",
    "columns": [
      "Subscribers",
      "Opens",
      "Primary slot"
    ],
    "rows": [
      {
        "label": "5,000",
        "value": "2,000",
        "note": "$80–$240"
      },
      {
        "label": "10,000",
        "value": "4,000",
        "note": "$160–$480"
      },
      {
        "label": "25,000",
        "value": "10,000",
        "note": "$400–$1,200"
      },
      {
        "label": "50,000",
        "value": "20,000",
        "note": "$800–$2,400"
      },
      {
        "label": "100,000",
        "value": "40,000",
        "note": "$1,600–$4,800"
      }
    ],
    "context": "Open-based pricing survives inbox changes better than subscriber-based pricing, and it rewards list hygiene: pruning dead subscribers raises your open rate and therefore your defensible CPM. Niche does the rest — a 5,000-subscriber list of engineering managers routinely out-earns a 50,000-subscriber general-interest list.",
    "methodology": "CPM bands come from the RevenueLab newsletter sponsorship dataset. Open counts assume a 40% open rate; adjust proportionally for your own measured rate.",
    "dateModified": "2026-08-12",
    "relatedCalculators": [
      {
        "label": "Newsletter Sponsorship Rate Calculator",
        "to": "/newsletter-sponsorship-rate-calculator"
      },
      {
        "label": "Newsletter vs Podcast Sponsorship",
        "to": "/newsletter-vs-podcast-sponsorship-calculator"
      },
      {
        "label": "Sponsorship CPM Calculator",
        "to": "/sponsorship-cpm-calculator"
      }
    ],
    "relatedReading": [
      {
        "label": "Creator sponsorship rates",
        "to": "/blog/creator-sponsorship-rates"
      }
    ]
  }
}