{
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "How much does a podcast make in 2026?",
  "description": "Podcast ad revenue typically pays $18–$30 CPM for host-read mid-roll, $12–$22 for pre-roll, and $8–$15 for programmatic ads. A podcast averaging 10,000 downloads per episode with two 60-second host-read ads earns roughly $400–$600 per episode, or $1,600–$2,400/month at weekly cadence.",
  "url": "https://www.revenuelab.fyi/answers/how-much-does-a-podcast-make",
  "dateModified": "2026-07-10",
  "creator": {
    "@type": "Organization",
    "name": "RevenueLab",
    "url": "https://www.revenuelab.fyi"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "keywords": [
    "Podcast Revenue Calculator",
    "Sponsorship CPM Calculator"
  ],
  "distribution": {
    "@type": "DataDownload",
    "contentUrl": "https://www.revenuelab.fyi/api/public/page.json?path=answers%2Fhow-much-does-a-podcast-make",
    "encodingFormat": "application/json"
  },
  "json": {
    "type": "answer",
    "question": "How much does a podcast make in 2026?",
    "shortAnswer": "Podcast ad revenue typically pays $18–$30 CPM for host-read mid-roll, $12–$22 for pre-roll, and $8–$15 for programmatic ads. A podcast averaging 10,000 downloads per episode with two 60-second host-read ads earns roughly $400–$600 per episode, or $1,600–$2,400/month at weekly cadence.",
    "tableTitle": "Podcast ad CPMs by format (2026)",
    "columns": [
      "Ad format",
      "Typical CPM",
      "10K-download episode"
    ],
    "rows": [
      {
        "label": "Host-read mid-roll (60s)",
        "value": "$18–$30",
        "note": "$180–$300"
      },
      {
        "label": "Host-read pre-roll (30s)",
        "value": "$12–$22",
        "note": "$120–$220"
      },
      {
        "label": "Programmatic",
        "value": "$8–$15",
        "note": "$80–$150"
      },
      {
        "label": "Full-episode sponsor",
        "value": "$40–$80",
        "note": "$400–$800"
      }
    ],
    "context": "Podcast CPMs have held far better than YouTube RPMs because listener attention on host-read ads converts materially better than skippable video pre-roll. The catch: podcasts under 5K downloads/episode struggle to attract sponsors at all — advertisers usually require 10K+ before running a deal.",
    "methodology": "CPM ranges from Podtrac, Libsyn, and ad marketplace disclosures (2024–2026).",
    "dateModified": "2026-07-10",
    "relatedCalculators": [
      {
        "label": "Podcast Revenue Calculator",
        "to": "/podcast-revenue-calculator"
      },
      {
        "label": "Sponsorship CPM Calculator",
        "to": "/sponsorship-cpm-calculator"
      }
    ],
    "relatedReading": []
  }
}